Brand Strategist, Messaging and Campaign Execution at Southern Company | Birmingham, AL

Southern Company

Brand Strategist, Messaging and Campaign Execution

Birmingham, AL (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive brand strategy and cross-channel communications to support priorities and reputation, plus executive materials and messaging.

Own brand strategy, messaging, campaigns and content plans across paid, owned, and earned channels.
Must-have: 3–5 years in brand strategy, public affairs, or corporate communications.
Standout: Cross-functional collaboration with internal teams and agencies, and executive-level messaging.

Job Description

Responsibilities

Develop brand and communications strategies that support organizational priorities, customer understanding and reputational objectives.
Build message frameworks, campaign briefs, talking points, presentations and content plans for priority initiatives.
Translate research, business input and stakeholder concerns into clear recommendations and practical communications materials.
Support integrated campaigns across paid, owned, earned, social, internal and stakeholder channels, including objectives, audience strategy, message hierarchy, timing and measurement.
Partner with internal teams and agency partners to guide creative development, content execution and brand consistency.
Provide strong writing support for executive materials, speeches, internal memos, web content, social content, media statements and presentations.
Help identify emerging issues, customer concerns and reputational risks, and prepare proactive messaging or response materials as needed.
Manage multiple workstreams with clear timelines, version control, stakeholder alignment and follow-through.
Measure campaign and content performance where appropriate, capture lessons learned and apply insights to future work.
Build trusted relationships across departments and serve as a practical communications partner to business units, executives and project teams.

Requirements

Bachelor’s degree in Public Relations, Marketing, Communications, Political Science or related discipline. Advanced degrees, relevant executive education and industry designations are a plus.
At least 3 to 5 years of experience in brand strategy, public affairs, governmental relations, corporate communications, marketing, integrated communications, agency account management, campaign strategy or a related field.
Developing message strategy, campaign plans, creative briefs or communications plans tied to business objectives.
Translating audience research, stakeholder input or business priorities into clear recommendations and usable communications materials.
Managing multiple projects, deadlines and internal stakeholders at the same time.
Writing clear, polished content across formats such as talking points, presentations, web copy, social content, internal updates, executive materials or campaign assets.
Working with creative, digital, media, research or agency partners to move work from strategy to execution.

Preferred

Agency, public affairs, political campaign or issue-advocacy experience.
Regulated-industry, utility, public-sector business experience.
Executive communications, speechwriting or high-stakes message development.
Experience supporting paid, owned, earned and social media campaigns.
A portfolio or work samples that show strategy, writing, campaign planning and execution.

Benefits

Competitive Pay
Excellent benefits packages which includes:
Medical and dental coverage
Defined Pension/Cash Balance Benefit Plan
Performance Pay Program
401(k) plan with a generous company match
Bonus opportunities
Tuition Reimbursement
Please submit an updated resume with your application

Southern Company

4.1 Glassdoor

Together with our subsidiaries, we deliver clean, safe, reliable and affordable energy to our 9 million customers. Our focus is doing so with service excellence. That means we are leaders who take action to meet our customers’ and communities’ needs while advancing our commitment to net zero emissions by 2050. We create community value through energy, social, economic, and environmental progress. We do this through electric operating companies in three states and natural gas distribution companies in four. Our family of companies draw on diverse energy sources to create the best mix for our service areas, including electricity, natural gas, solar power, carbon-free nuclear, and other sustainable sources. We leverage our leading distributed energy infrastructure company and other innovative technology to better serve every customer. Our competitive, national generation company serves wholesale customers, and our family includes a fiber optics network, and telecommunications services.

Founded in 2001

Atlanta, Georgia, USA

12K employees (387 in marketing)

southerncompany.com

81% recommend to a friend

83% CEO approval