Brand Strategist

Atlanta, GA (Hybrid)

$80K/yr – $85K/yrMid Level5+ years expFull time

Posted 15 hrs ago

Job Summary

Own end-to-end brand strategy from research through execution, ensuring consistency and measurable impact across channels while leading cross-functional teams and presenting insights to leadership.

Own brand strategy development and governance
Lead research, positioning, messaging, and storytelling workstreams
Collaborate across marketing, product, and client teams to drive brand impact

Job Description

Responsibilities

Develop and implement comprehensive brand strategies that align with business and client objectives
Conduct market research to identify trends, customer insights, and competitive opportunities
Define brand positioning, value propositions, and messaging frameworks
Ensure brand consistency across all channels, touchpoints, and activations
Lead brand storytelling efforts, including brand voice, narrative, and experiential execution
Perform brand audits, SWOT analyses, and performance evaluations
Track and analyze KPIs to measure brand health, awareness, and impact
Translate data and insights into actionable recommendations and strategic direction
Collaborate with creative teams to develop compelling visual assets and campaigns
Present strategies, insights, and performance reports to senior leadership and stakeholders

Requirements

Education: Bachelor’s degree in Marketing, Communications, or Business Administration
Experience: 5–7 years of experience in brand strategy, brand management, or marketing research
Experience working in a fast-paced, dynamic environment (agency experience preferred)
Brand Strategy & Development: Proven ability to build and execute comprehensive brand strategies
Brand Strategy & Development: Strong expertise in brand positioning, messaging, and storytelling
Brand Strategy & Development: Solid understanding of brand architecture and identity systems
Market Research & Analytics: Experience conducting qualitative and quantitative research
Market Research & Analytics: Ability to analyze customer sentiment, trends, and competitive landscapes
Market Research & Analytics: Familiarity with surveys, focus groups, and competitive analysis
Data-Driven Decision Making: Ability to translate insights into actionable strategies

Preferred

Experience with CRM systems and marketing automation platforms is a plus
Familiarity with data analysis tools such as Excel, SPSS, Tableau (Tableau a plus)

Benefits

Comprehensive Medical, Dental, Vision, 401k + match, PTO, Holidays and more!

Matrix MKTG

Moving the culture forward...Matrix MKTG is a Marketing Agency that specializes in Experiential Activation, Cultural Relevance, Brand Strategy, Influencer Integration, Authentic Multi-Cultural Marketing, and Brand Amplification. We area collection of innovators, curators, executors, and cultural historians who cultivate and craft meaningful relationships between artists, brands, and consumers. We focus on moving the culture forward by humanizing ideas and making them tangible to for people to enjoy

Atlanta, Georgia, USA

18 employees (11 in marketing)

www.matrixmktg.com