Brand Strategist

Minneapolis, MN (Hybrid)

$60K/yr – $75K/yrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own mixed-method research and translate findings into strategic POVs that shape creative work and client narratives.

  • Own research planning: qualitative, quantitative, behavioral, and platform data for client and new business needs.
  • Drive concise briefs and compelling strategic narratives that inform brand and go-to-market decisions.
  • Integrate AI tools to accelerate insight generation while maintaining rigor.

Job Description

Responsibilities

  • Contribute to great work across multiple client businesses, developing fluency in connecting research and data to strategic POVs and insights.
  • Support the creation of clear, inspiring creative briefs by articulating concise findings from data, framing implications for clients, and shaping compelling strategic narratives that inspire integrated teams.
  • Compile relevant research without explicit guidance; identify and implement research agendas with clear objectives and desired outcomes.
  • Design mixed-method research plans (qualitative, quantitative, behavioral, platform data) for client and new business needs.
  • Spot meaningful patterns across culture, data, and behavior, and develop insights that directly drive creative or experience decisions.
  • Collaborate with cross-functional teams to inform brand and go-to-market strategies across social, digital, content and brand experience.
  • Produce clear strategic artifacts (briefs, maps, frameworks) and use AI and traditional craft tools to explore multiple directions quickly.
  • Present clearly and confidently to clients with guidance, and lead sections of major presentations independently.
  • Stay informed about cultural trends, consumer behavior, emerging technologies, social media, creator culture, and influencers to identify innovative opportunities.
  • Support agency growth goals in digital innovation, sustainability, and diversity, equity and inclusion by representing these viewpoints in strategy development.

Requirements

  • Bachelor’s degree or equivalent industry experience.
  • 2+ years of strategic planning or a strategically driven role required.
  • Proficient in Microsoft Word, Excel, PowerPoint and Outlook.
  • Demonstrated experience using AI tools (e.g., LLMs, research and synthesis platforms) responsibly in day-to-day strategic work.
  • Ability to travel as needed.

Benefits

  • comprehensive benefits package, including health and wellness options, agency perks, and the flexibility of a hybrid work environment.
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Colle McVoy

Hi. We’re Colle McVoy. A full-service creative agency that builds enduring relationships between forward-thinking brands and people.We believe we’re in the next great era of brand building. Where change is constant, the potential for brands is limitless and the canvas for creativity is boundless.We call it the Great Wide OpenTM.And in this era where everything seems to be in a constant state of upheaval, relationships matter more than ever. And the brands that endure, grow and rise to the top are built on the shoulders of great relationships – between consumers and brands, and between brands and employees through values and purpose.At Colle McVoy, we immerse ourselves in our clients’ businesses to build relationships that last 3x the industry average. And we have an award-winning culture that attracts top-notch talent and serves as the foundation for how we partner, flex and believe in each other. We are also proud to be a Certified B Corporation and we believe a better future means we have a responsibility to use our expertise as a force for good to benefit all people, communities and the planet.The way we see it, the Great Wide Open is an unprecedented time for brands. And we’re ready for it. Let’s go. #BCorp, AdWeek's 2023 Midsized Agency of the Year

Founded in 1935
Minneapolis, Minnesota, USA
330 employees (139 in marketing)

Traffic Signals

Monthly Visitors
5K
Traffic Source Mix
Search
30.3%
Direct
53.5%
Referral
6.4%
Social
8.5%
Paid
1.2%

Headcount Trend

Current headcount: ~330

Marketing Team

Marketing Team Size
70 (21% of company)
Marketing Roles Posted (Last 30 Days)
2

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