Brand Storyteller and Content Lead

USA (Remote)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive enterprise content strategy by owning the calendar and editorial process, translating clinical data into must-read content for HR leaders, and leveraging AI for repurposing and strategy.

  • Must-have: 4–6 years in content/marketing with B2B experience
  • Standout: AI tools for repurposing and ghostwriting thought leadership

Job Description

Responsibilities

  • Own and maintain the enterprise content calendar, ensuring a consistent and strategic cadence across blogs, newsletters, social media, and campaigns.
  • Manage the end-to-end editorial process, including version control, internal stakeholder approvals, and cross-departmental coordination (Sales, Clinical, Product).
  • Work side-by-side with creative, web and marketing team members to make sure content aligns with visuals, and our stories look as good as they read.
  • Lead the annual audit and refresh of member marketing materials, sales collateral, and website copy to ensure brand accuracy and empathy.
  • Translate complex clinical data and program outcomes into "must-read" content for HR leaders and employees.
  • Work with leadership to ghostwrite thought leadership and execute PR/media outreach that positions AllOne Health as a visionary in the EAP space.
  • Produce content optimized for GEO & SEO to ensure AllOne Health remains a cited authority.
  • Create and update materials (eGuides, case studies, success stories) that demonstrate measurable results and support the sales cycle.
  • Use AI tools to do the heavy lifting of repurposing and versioning content, allowing you to focus on high-level storytelling and creative strategy.
  • Review all content for clinical accuracy, brand voice, and messaging consistency.
  • Audit and refresh member marketing materials and sales collateral annually to keep our brand modern and empathetic.

Requirements

  • 4–6 years of experience in content, marketing, B2B communications or related field. EAP, benefits, healthcare, mental health preferred but not required.
  • Strong Editorial Eye: You believe in content that connects, and you have a high bar for quality. You can take a rough draft—whether it’s a set of clinical notes or an AI-generated outline—and refine it into clear, professional, and engaging content that resonates with our audience.
  • Platform & AI Proficiency: You’re comfortable with HubSpot, WordPress, and using AI tools (Claude, ChatGPT) as a creative partner – or at least willing to learn and dive in.
  • Content Impact: You understand how content drives growth—from social engagement to ranking in search/AI discovery.

    Benefits

    • We don’t want you to wait - Immediate medical (Blue Cross/Blue Shield), dental, and vision insurance is available
    • Self-Care is a top priority – We offer desirable work schedules and a generous amount of Paid Time Off
    • Thinking about your future? – We have a 401(k) retirement program with a company match
    • Employee Assistance Program (EAP) benefits are available to you and your family
    AllOne Health logo

    AllOne Health

    3.9 Glassdoor

    AllOne Health brings better mental health and EAP benefits to organizations worldwide. Our Employee Assistance Program (EAP) makes it easy for employees to get fast, personalized care when it matters most with same-day access to counseling, immediate crisis support, and a full range of integrated whole health solutions. Beyond mental health and EAP benefits, AllOne Health’s team of experts delivers Consulting, Wellness, Crisis Management, and Concierge solutions to help organizations achieve their goals and improve performance. Trusted by over 9300 clients with 11+ million lives covered, AllOne Health drives positive change for organizations, powered by people who care. Learn more at AllOneHealth.com.

    Founded in 1971
    Wilkes-Barre, Pennsylvania, USA
    298 employees (6 in marketing)
    69% recommend to a friend
    86% CEO approval

    Traffic Signals

    Monthly Visitors
    11.3K
    Monthly Google Ads Budget
    $22.2K
    Traffic Source Mix
    Search
    39.2%
    Direct
    44.5%
    Referral
    5.9%
    Social
    8.7%
    Paid
    1.5%

    Headcount Trend

    Current headcount: ~298

    Marketing Team

    Marketing Team Size
    6 (2% of company)