Brand Specialist at Gosiger | Dayton, OH | $65K/yr – $80K/yr

Brand Specialist

Dayton, OH (On-site)

$65K/yr – $80K/yrMid Level3+ years expOther

Posted 2 months ago

Job Summary

Coordinate brand marketing for Gosiger’s portfolio by translating product knowledge into integrated campaigns, content, and measurable impact across channels.

Brand Stewardship: ensure cohesive branding and asset quality across internal teams, suppliers, and external partners.
Campaign & Content Ownership: plan and execute campaigns and create collateral, social content, and website updates to drive traffic and conversions.
Analytics & Process Improvement: analyze campaign performance and market insights to optimize future strategies and streamline workflows.

Job Description

Responsibilities

Build relationships with internal brand divisions, product managers, and suppliers to gain deep product knowledge and identify marketing needs.
Plan, develop, and execute integrated marketing campaigns to support brand objectives, ensuring alignment with overall business goals.
Support in content creation, including collateral, social media posts, brochures, ads, and other marketing materials
Assist in website updates, including SEO optimization, content management, and design improvements to drive traffic and conversions.
Develop and manage social media content calendars for assigned brands, ensuring consistent and engaging messaging across platforms.
Liaise with creative team to come up with branding ideas, graphic designs, promotional materials and advertising copies.
Oversee the assignment, monitoring, and completion of campaign tasks and content creation projects within established timelines.
Coordinate with external vendors and suppliers to execute high-quality projects and campaigns.
Analyze marketing data, including campaign performance, conversion rates, and website traffic, to inform future strategies and provide actionable insights.
Ensure all marketing materials and campaigns adhere to brand guidelines, maintaining a cohesive brand identity across all channels.

Requirements

Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
3-5 years of experience in marketing, branding, or a related role.
Ability to gain technical knowledge of products and applications
Strong strategic thinking and problem-solving skills.
Proven ability to drive lead generation & conversion
Experience in market research and analytics to better understand market potential
Proficiency in MS Office including Word, Excel, Power Point and Outlook as well as the Adobe Creative Suite and Canva.
Familiarity with content management systems SEO best practices.
Excellent written and verbal communication skills.
Ability to analyze data and present actionable insights.

Nice_to_have

Experience in HubSpot CRM, Asana Project Management, and SEMrush.
Knowledge of digital marketing practices such as SEO/SEM & social media a plus

Benefits

Medical, Dental, and Vision Insurance
Short- and Long-Term Disability
Paid time off and holiday pay
401K plan with company match
Maternity and Paternity leave

Gosiger

As a third-generation family-owned company, we’ve built a legacy of delivering top-tier machine tools, automation solutions, and expert support. Our team of skilled technicians and engineers provides comprehensive solutions tailored to your manufacturing needs. From installation and training to maintenance and parts, we’re committed to your success. With a nationwide network and strong industry partnerships, Gosiger is your one-stop shop for all things manufacturing.

Founded in 1922

Dayton, Ohio, USA

527 employees

www.gosiger.com