Responsibilities

• Shape How Brand, Social & Media Impact Is Measured
• Lead the evolution of how brand-building media, creative, content, creator, and partnership investments are measured and connected to business outcomes.
• Develop expertise in brand lift studies, consideration measurement, social listening, audience engagement analytics, and creative effectiveness diagnostics.
• Improve how creators, influencers, sponsorships, partnerships are measured.
• Evaluate emerging measurement technologies, AI-enabled analytics approaches, and new data sources.
• Translate MMM and advanced measurement outputs into practical guidance for media planning and optimization.
• Lead Creative, Content & Creator Measurement
• Develop frameworks to measure creative effectiveness across paid media, social content, creator programs, and partnerships.
• Partner with Brand, Creative, and Social teams to identify characteristics of high-performing content.
• Evaluate how creative quality, messaging, formats, and audience fit influence brand and business outcomes.
• Translate learnings into recommendations that improve future campaigns and investments.
• Advance Social & Cultural Analytics
• Leverage social listening, engagement analytics, creator performance, and audience signals to understand brand impact.
• Identify emerging consumer trends and cultural moments that can inform media and brand strategy.
• Partner with Social and Brand teams to evaluate the effectiveness of social activations and creator programs.
• Deliver Insights That Drive Decisions
• Lead learning agendas that combine experimentation, creative analysis, social insights, and media diagnostics.
• Connect media exposure, creative effectiveness, social engagement, and business outcomes into actionable insights.
• Ensure insights are actively used in planning, investment, and optimization decisions.
• Partner, Influence & Lead
• Act as a trusted analytics partner to senior stakeholders across Brand, Media, and Analytics.
• Guide agency analytics resources and internal partners to maximize value and improve decision-making.
• Manage and mentor media analysts.
• Contribute to a scalable, modern, and AI-enabled analytics capability.

Requirements

• 6-8 years of experience in brand media analytics, or brand measurement-focused roles.
• Strong understanding of digital media ecosystems, including social, video, creators, content platforms, partnerships, and paid media.
• Experience measuring brand and consideration outcomes across digital channels, including brand lift studies, creative effectiveness diagnostics, social listening, creator analytics, audience engagement, and consideration measurement.
• Strong understanding of MMM and how to apply modeling outputs to real-world decisions.
• Experience evaluating creator, influencer, partnership, sponsorship, or content-driven marketing programs where direct attribution is limited.
• Hands-on SQL and Snowflake experience.
• Advanced Power BI skills focused on decision-oriented dashboards.
• Strong analytical fundamentals, including hypothesis development, experimentation, and insight generation.

Preferred

• Prior agency experience a plus.