Brand & Social Marketing Specialist

Atlanta, GA (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 7 days ago

Job Summary

Own the day-to-day social presence and content lifecycle for Walk-On's, from ideation and publishing to calendar management and community engagement, while partnering with agencies on major campaigns and supporting national marketing efforts.

  • Own and manage organic social channels
  • Create and publish content, manage calendars
  • Support campaigns and engage communities

Job Description

Responsibilities

  • Own the day-to-day management of Walk-On's organic social media channels.
  • Create, write, publish and manage always-on social content.
  • Identify timely opportunities tied to sports, entertainment and culture.
  • Capture and edit mobile-first photo and video content.
  • Develop and maintain the organic social content calendar.
  • Partner with agency partners to amplify major campaigns while independently managing daily content.
  • Engage with the community and monitor conversations.
  • Measure content performance and recommend improvements.
  • Brand & Campaign Support:
  • Support integrated national marketing campaigns.

Requirements

  • 2–4 years of experience in social media, digital marketing or content creation.
  • Excellent copywriting and storytelling skills.
  • Experience with Instagram, TikTok, Facebook and LinkedIn.
  • Experience creating short-form video using mobile devices.
  • Canva proficiency; CapCut or Adobe Express preferred.

Preferred

  • CapCut or Adobe Express preferred.