Brand Partnership Activation Intern

Piscataway, NJ (On-site)

Salary Not AvailableIntern/New GradInternship

Posted 2 months ago

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Job Summary

Support brand partnerships by coordinating gameday operations and activations to boost sponsor visibility and fan experience while aiding the sales team with decks, ROI tracking, and recap preparation.

  • Gameday & Events: assist with setup, signage, activations, giveaways, and on-field promotions for corporate partners.
  • Partnership Support: collaborate with sales to develop decks, track ROI, and prepare end-of-year recaps.
  • Inventory & Innovation: research and propose new sponsorship opportunities to maximize revenue and fan engagement.

Job Description

Support brand partnerships by coordinating gameday operations and partner activations to boost sponsor visibility and fan experience, while assisting the sales team with pitches, ROI tracking, and recap preparation.

  • Gameday & Events: assist with setup, in-venue signage, activations, giveaways, and on-field/court promotions for corporate partners.
  • Sales Collaboration: partner with the sales team to prospect, develop decks, track ROI, and prepare end-of-year partnership recaps.
  • Inventory Innovation: research and propose new sponsorship opportunities to enhance partner visibility and revenue.
  • Season Attendance: attend all home football games for 2026 and a minimum of 3 additional events per season.
  • Gameday Prep & Office Support: assist with all prep/setup and in-office responsibilities, ~10–20 hours/week.
  • Attention to Detail: maintain organization in a fast-paced team environment.
  • Additional Duties: perform other tasks as assigned by the Brand Partnerships and Operations team.
Rutgers University logo

Rutgers University

Rutgers, The State University of New Jersey, stands among America’s highest-ranked, most diverse public research universities. The oldest, largest, and top-ranked public university in the New York/New Jersey metropolitan area, you’ll find us at our main locations in three New Jersey cities, and our footprint can be seen around the region. We’re an academic, health, and research powerhouse and a university of opportunity.

New Brunswick, New Jersey, USA
18K employees (682 in marketing)

Traffic Signals

Monthly Visitors
8.6M
Monthly Google Ads Budget
$529.6K
Traffic Source Mix
Search
44.4%
Direct
45.4%
Referral
9.3%
Social
0.4%
Paid
0.4%

Headcount Trend

Current headcount: ~18.2K

Marketing Team

Marketing Team Size
516 (3% of company)

Funding

Total Funding
$27.8M
Last Raise
$160K
Grant, 1 years ago

Funding History

  • Nov 2024
    Grant • $160K
  • Apr 2024
    Grant
  • Mar 2024
    Grant • $97.5K

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