Responsibilities

• Help build the annual strategic marketing plans for Simply (AOP, Growth Summit and BGS processes)
• Collaborate with Innovation and cross-functional partners to bring incremental innovation to market
• Help identify whitespace opportunities for Simply channel expansion to drive incremental growth
• Lead cross-functional partners in recurring taskforce to flawlessly execute portfolio renovation
• Represent Simply in additional taskforces to execute Simply BPs
• Support agency coordination in development of strategy, communication, creative, PR, activation, engagement, and media planning for 2028 comms.
• Lead Simply consumer engagement and activation plans, serving as the primary point of contact to creative agency, sales, and external partners to ensure alignment and flawless execution of in-store displays. This includes developing the program’s design briefs, leading review of POS/display creative, as well as leading Playbook updates/field communications and managing the program through taskforce.
• Analyze business performance and consumer trends to develop strategic recommendations
• Manage day-to-day marketing and business aspects for Simply to ensure BU hits Ticket, Net Sales, and Profit targets
• Act as main point of contact for GBS partner to perform ad hoc problem solving, consumer trend and business analysis, and competitive monitoring for overall MP sub-category

Requirements

• Self-starter who acts as an owner and has a bias for execution
• Leverages foresight to understand and anticipate future business trends & opportunities
• Proven ability to collaborate, partner and motivate cross-functional partners
• Creative thinking and resourcefulness – ability to make a large impact with limited resources
• A passion for understanding the consumer and translating that knowledge to impactful programs and executions
• Strong strategic thinker with an ability to turn strategies into actionable plans that drive future business growth
• Excellent at managing short term goals with long-term priorities for the business
• Extremely organized with excellent multitasking, project management, and prioritization skills
• Strong analytical skills and comfort in Circana
• Strong communication skills, with the ability to drive clarity and tell a story using data

Benefits

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.