Responsibilities

• Brand Marketing Strategy & Execution: Develop and execute mid-to-long-term brand marketing strategies skincare portfolio in the US market.
• Brand Marketing Strategy & Execution: Lead end-to-end execution of integrated multi-channel marketing campaigns (digital, social, influencer, experiential, and PR) to drive brand awareness and consumer conversion.
• Brand Marketing Strategy & Execution: Oversee content creation, creative production, and event activations to ensure consistent brand messaging across all B2B and B2C touchpoints.
• Brand Marketing Strategy & Execution: Develop tailored marketing messaging for B2B (Sephora, OY, CostCo, and etc.) and B2C (end-consumers) channels.
• Brand Marketing Strategy & Execution: Manage the marketing budget, track performance metrics (KPIs), and optimize campaigns to maximize ROI.
• Product Management & New Product Planning (NPD): Conduct market research, consumer insights analysis, and competitive mapping to identify growth opportunities and define new product concepts.
• Product Management & New Product Planning (NPD): Collaborate closely with HQ R&D, production teams, and US regulatory specialists to manage the product development pipeline and ensure compliance.
• Product Management & New Product Planning (NPD): Formulate Go-To-Market (GTM) strategies for new product launches, including product positioning, pricing structure, channel distribution, and promotion plans.
• Product Management & New Product Planning (NPD): Monitor product performance, manage the product life cycle (PLC), and analyze portfolio profitability.
• Cross-Functional Collaboration & Vendor Management: Partner with Sales, Supply Chain Management (SCM), and HQ teams to align on product launch timelines, demand forecasting, and inventory allocation.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Bio/Life Sciences, or a related field.
• 5+ years of experience in brand marketing and product management (PM/NPD)
• Deep understanding of the US beauty, skincare, or Aesthetic/Bio-tech industries.
• Professional fluency in both English and Korean is required (for seamless communication with Korea HQ and local US market execution).
• Proven track record of managing end-to-end new product planning (NPD) and launching successful GTM campaigns.
• Strong balance of analytical skills (data-driven decision-making) and creative strategic thinking.
• Exceptional cross-functional leadership, project management, and communication skills