Responsibilities

• Lead the development and execution of brand-specific marketing strategies, product launches, and campaigns for Sun Tracker, Tahoe, Regency, and Ranger Pontoons
• Define and communicate brand vision, positioning, and strategic direction to ensure consistent execution across all marketing channels and touchpoints
• Partner closely with Brand/Product Managers to develop compelling brand narratives, messaging frameworks, and go-to-market plans that align with product roadmaps
• Serve as the primary marketing liaison for assigned boat brands, ensuring alignment between brand strategy, marketing execution, and business objectives
• Collaborate with cross-functional teams to develop and execute integrated marketing initiatives that enhance brand equity and customer engagement
• Identify and lead cross-functional subject matter expert teams to support campaign development, creative execution, and channel optimization
• Establish clear brand objectives, KPIs, and performance metrics; monitor and evaluate campaign effectiveness and brand health
• Manage marketing budgets for assigned brands and partner with analytics teams to measure ROI, campaign performance, and consumer insights
• Leverage data, market research, and customer insights to refine brand strategies and continuously improve marketing effectiveness
• Analyze sales, margin, and market trends to inform brand and campaign strategies, ensuring responsiveness to market conditions and competitive dynamics

Requirements

• Minimum Degree Required: Bachelor’s Degree
• Preferred Degree: Bachelor’s Degree in Marketing, Business, Communications, or related field
• Experience: 4–6 years of marketing experience, preferably in brand marketing, product marketing, or within marine/recreational or outdoor industries
• Proficient in Microsoft Office Suite
• Travel Requirements: 0–10%
• Physical Requirements: Regularly performs computer work and sits; Occasionally walks and stands; Seldom/never lifts up to 50 lbs

Preferred

• Experience in brand marketing, product launches, and integrated campaign development
• Marine, boating, or powersports industry experience strongly preferred
• Passion for the outdoors and recreational lifestyle markets
• Excellent communication (verbal and written) and cross-functional collaboration skills
• Self-starter with high ownership, initiative, and accountability
• Strong organizational and project management skills in a fast-paced environment

Benefits

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!