Responsibilities

• Strategy & Planning: Develop and implement the overall marketing strategy across LinkedIn, Instagram, and our website.
• Content Creation: Lead the content creation lifecycle, from filming and editing photos and videos to scheduling and posting, using Canva and Adobe Suite. Experience operating with Canon cameras is a plus.
• Performance Tracking: Define and monitor key social media KPIs (Key Performance Indicators) to measure campaign success and engagement.
• Trend Management: Maintain current knowledge of the latest social media best practices, trends, and technologies.
• Collaboration: Ensure content is informative, appealing, and aligned with company goals by working with internal partners and collaborating with industry professionals and influencers.
• Brand Consistency: Directly collaborate with SiLo's Brand Ambassador to meet marketing objectives and maintain a unified brand voice.
• Event Support: Coordinate support for company events, internal meetings, and community engagement efforts.

Requirements

• Canva: Ability to create quick-turnaround social media graphics, presentations, and marketing collateral while maintaining brand consistency.
• Adobe Lightroom/Photoshop: Strong photo editing skills for professional use.
• Adobe Premiere Pro: Video editing capabilities, including cutting, color grading, audio syncing, and exporting optimized content for various platforms (LinkedIn, Instagram, Web, etc.).
• Photo and Video Production: Experience setting up studio lighting, microphones, and operating professional cameras to capture high-quality photo and video content.

Preferred

• Experience operating with Canon cameras is a plus.