Responsibilities

• Brand Communications & Campaigns
• Define communications priorities and gain executive alignment on strategy and content approach that build the Yardzen brand with prospective clients.
• Design, launch, and own campaigns that focus on building brand awareness and shaping a positive perception of Yardzen.
• Nail consistent messaging and brand voice across every mention of Yardzen you own
• Identify creative opportunities to bring the Yardzen brand to life and reach new audiences across channels and activities.
• Foster and facilitate community around the Yardzen brand among past clients that can positively affect current/future clients, and lead to lifestyle brand status.
• Build project plans, coordinate stakeholders, and keep initiatives moving from idea through launch.
• Shape organic initiatives that introduce Yardzen (discovery) and entice the right people to engage with our brand and product platform.
• Leverage expertise in key social platforms (Instagram, Pinterest) to tell compelling brand stories that engage potential clients (and the Yardzen community).
• Design programs that make it easier for Yardzen clients to share their yard transformations, and thus share Yardzen.

Requirements

• You have 5+ years of experience across brand marketing, communications, content, PR or integrated marketing.
• You’re a social media maven adept at creating content strategy, leading development of the content, and understands how social platforms work.
• You’re a strong writer and editor. You’ve been complimented on your writing skills your whole life.
• You’re a versatile generalist who’s excited to work across different types of marketing initiatives.
• You’re self motivated and are inclined to run, not walk. We move fast!
• You can write a killer pitch and show us a few that have resulted in excellent stories.
• You’re AI-confident but not reliant. Claude has nothing on your writing skills.
• You’re a real teammate, with goodness and grit. You’re proactive, resourceful, and comfortable working in a fast-moving environment with lots of ambiguity.
• You are based in the Bay Area and available to support occasional in-person opportunities - such as client photo shoots, community events, and brand activations - in Yardzen’s largest client market.

Preferred

• Bonus if you have experience in a premiere PR firm working on successful D2C brands.

Benefits

• Remote work, always: We're a remote-first company
• Full coverage for you: 100% paid medical, dental, and vision insurance
• Monthly perks: Wellness, cell phone, and internet stipends to keep you connected and cared for
• What we offer: Actual compensation within this range will be determined based on a variety of factors, including the candidate’s relevant experience, skills, qualifications, education, and geographic location.