Brand Marketing Manager

Responsibilities

• Develop and execute integrated marketing campaigns across digital, print, and local channels.
• Translate business objectives into marketing strategies and campaign plans that support brand awareness, lead generation, and growth.
• Manage content strategy and execution across social media, email, website, and other customer-facing platforms.
• Partner with internal teams, vendors, and agencies to deliver marketing programs on time and within established priorities.
• Monitor and analyze campaign performance, lead generation, conversion, and other marketing KPIs to identify opportunities for improvement.
• Lead local marketing initiatives, promotional campaigns, and community engagement efforts that support market-level business objectives.
• Maintain brand standards and ensure consistency across marketing materials and customer touchpoints.
• Develop and manage seasonal, promotional, and strategic marketing initiatives.
• Conduct market, customer, and competitive research to identify trends and opportunities.
• Provide marketing leadership with performance insights, recommendations, and strategic support for future initiatives.

Requirements

• 3-5 years of progressive marketing experience, ideally within home services, consumer services, or a related industry.
• Demonstrated experience developing and managing multi-channel marketing campaigns.
• Strong communication, writing, and brand management skills.
• Experience with digital marketing platforms, including email, social media, paid advertising, and website channels.
• Ability to analyze campaign performance, lead generation, and marketing KPIs to inform decisions and improve results.
• Strong project management skills with the ability to manage competing priorities, timelines, vendors, and stakeholders.
• Bachelor’s degree in marketing, communications, business, or a related field preferred.

Benefits

• Comprehensive Benefits: Medical, dental, and vision coverage; a 401(k) plan with company match; paid parental leave; PTO; company-paid holidays; life and disability insurance; accident, critical illness, and hospital indemnity coverage; and access to voluntary benefits such as pet insurance and identity/fraud protection - everything you need to support yourself and your family.
• Real Growth Opportunities: With more than 60+ strong local brands behind you, you’ll have the chance to grow your skills, take on new responsibilities, and build a long-term career.
• A Culture with Heart: We lead with teamwork, respect, and integrity. Every voice matters, and every contribution fuels our shared success.
• Purpose-Driven Work: Every role — in the field, office, or leadership — makes a real impact by helping families and communities stay safe and comfortable.
• Competitive Rewards: Strong pay, solid benefits, and recognition programs designed to celebrate craftsmanship, commitment, and exceptional performance.
• Clear Career Paths: From apprentice and entry-level roles to expert technicians, office leaders, and GMs — you’ll always know where you can grow next.
• Training & Development: Hands-on technical instruction, leadership pathways, and continuous learning through our Apprenticeship Academy and brand-level coaching.
• Modern Tools & Technology: Advanced diagnostics, digital tools, and quality equipment that help you work safer, smarter, and more efficiently.
• Safety First: A safety-first mindset built into every process so you go home safely every day.
• Inclusive & Supportive Environment: We welcome all backgrounds and empower every employee to bring their best.