Responsibilities

• Brand Strategy & Marketing Communications
• Develop and execute integrated marketing plans with the Senior Director of Marketing across digital, in-store, community, and franchise channels.
• Manage seasonal campaigns, promotional calendars, and marketing programs that drive awareness and sales.
• Shape and oversee organic social media strategy, ensuring social content supports broader brand, campaign and business objectives.
• Translate integrated campaigns, product launches, cultural moments, and brand priorities into compelling social-first content in collaboration with social/content resources, helping guide Teaspoon's brand voice and creative direction.
• Establish social channel objectives and KPIs, review performance and audience insights, and identify opportunities to continuously improve content and channel strategy.
• Help develop and oversee integrated digital marketing initiatives across paid and organic social, CRM, loyalty, influencer, website, app, email and SMS, ensuring programs align with broader brand, campaign and business objectives.
• Collaborate with digital marketing resources on paid media and Customer.io email/SMS programs, contributing to campaign strategy, messaging, audience priorities and creative direction while using performance insights to inform future marketing activity.
• Develop and manage influencer and creator programs, including campaign strategy, creator selection, briefing, content coordination and performance evaluation.
• Drive consistent brand execution across consumer touchpoints and contribute to the ongoing evolution of Teaspoon's brand identity and creative standards.

Requirements

• Based in or willing to relocate to the San Jose, CA area. Regular in-office collaboration is expected.
• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in brand management, consumer marketing, or related disciplines.
• Experience in food and beverage, retail, QSR, or consumer packaged goods.
• Strong project management and organizational skills.
• Excellent communication and storytelling abilities.
• Experience managing multiple priorities and working cross-functionally.
• Analytical mindset with the ability to translate data into actionable insights.
• Understanding of consumer behavior and brand-building principles.
• Self-starter who is comfortable balancing competing priorities, and thriving in a fast-paced, entrepreneurial environment.

Preferred

• Experience with franchise businesses.
• Experience with loyalty programs, CRM, website, or app marketing.
• Experience supporting product innovation and commercialization.
• Familiarity with AI tools and emerging marketing technologies.
• Experience with Meta Ads, Google Ads, HubSpot, or similar platforms.
• Passion for food, beverage, and hospitality brands.

Benefits

• Meaningful ownership and visibility from day one.
• Opportunity to help shape the future of a growing national brand.
• Exposure to brand strategy, innovation, digital marketing, and commercialization.
• Collaborative and entrepreneurial culture where ideas are encouraged and initiative is valued.
• The chance to build something special while creating memorable experiences for guests across the country