1-800-FLOWERS.COM, Inc. logo
1-800-FLOWERS.COM, Inc.

Brand Marketing Manager, Personalization Category

Burr Ridge, IL

$105K/yr – $115K/yrSenior Level7+ years exp

Posted 3 weeks ago

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Job Summary

Own brand leadership for a large category, turning customer insights into a cohesive, channel-spanning strategy that ties product storytelling to GTM execution.

  • Brand stewardship: shape positioning, alignment with Merchandising and Creative, and cross-channel coherence.
  • GTM ownership: lead seasonal planning, cadence, and integrated briefs with channel teams, CRM, Paid Media, and organic/search partners.
  • Performance orientation: track volume, forecast gaps, and surface risks with a customer-first lens across all touchpoints.

Job Description

  • Own the brand strategy and positioning for the Personalization category, ensuring clarity, consistency, and differentiation
  • Act as the product storyteller, translating product offerings into compelling, customer-relevant narratives
  • Ground all brand and campaign decisions in defined customer personas and behavioral insights
  • Ensure product assortment, timing, messaging, and presentation are optimized for commercial success
  • Lead monthly and seasonal GTM planning for the Personalization category
  • Own tier-appropriate GTM cadence, artifacts, and forums (seasonal kickoffs, briefs, SPOVs, calendars)
  • Partner with Creative to brief, develop, and refine campaign assets and narratives
  • Ensure alignment across Merchandising, Creative, and Marketing channels on priorities, timing, and execution
  • Serve as the single point of integration across: Merchandising / category owners; Marketing execution teams (Paid Media, CRM, Search, Organic, Partnerships, B2B); Customer strategy & insights; Seasonal and GTM planning forums
  • Maintain a unified view of brand performance across channels
  • 7–10+ years of experience in brand marketing, category marketing, or GTM leadership
  • Proven experience leading cross-functional planning and integration in a complex organization
  • Strong understanding of performance marketing fundamentals and channel dynamics
  • Ability to translate data and insights into clear strategic direction
  • Exceptional communication, storytelling, and stakeholder management skills
  • Experience operating without direct channel ownership while driving results through influence
    • Medical, dental, vision, life, and disability insurance for the associate and eligible dependents
    • Flexible Spending Account (FSA)
    • Health Savings Account (HSA)
    • 401(k) retirement savings program
    • Mental health resources and Employee Assistance Program (EAP)
    • Paid vacation time (accrued based on hours worked and tenure)
    • Paid company holidays
    • Employee discount across our family of brands
    • Potential eligibility for annual merit-based compensation increases, where applicable
    1-800-FLOWERS.COM, INC. logo

    1-800-FLOWERS.COM, INC.

    1-800-FLOWERS.COM, Inc. is a leading provider of gifts designed to help inspire customers to give more, connect more, and build more and better relationships. The Company’s e-commerce business platform features an all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl’s Cookies®, Harry & David®, PersonalizationMall.com®, Shari’s Berries®, FruitBouquets.com®, Things Remembered®, Moose Munch®, The Popcorn Factory®, Wolferman’s Bakery®, Vital Choice® and Simply Chocolate®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral and gift industry service provider offering a broad-range of products and services designed to help members grow their businesses profitably; NapcoSM, a resource for floral gifts and seasonal décor; DesignPac Gifts, LLC, a manufacturer of gift baskets and towers; and Alice’s Table®, a lifestyle business offering fully digital livestreaming and on demand floral, culinary and other experiences to guests across the country. 1-800-FLOWERS.COM, Inc. was recognized among the top 5 on the National Retail Federation’s 2021 Hot 25 Retailers list, which ranks the nation’s fastest-growing retail companies, and was named to the Fortune 1000 list in 2022.

    Founded in 1976
    Jericho, New York, USA
    4.4K employees (483 in marketing)
    www.1800flowersinc.com/careers