Responsibilities

• Campaign Execution
• Assist in planning and executing advertising campaigns across TV, radio, print, and OOH
• Traffic ads and ensuring on-time delivery to media partners
• Coordinate timelines, deliverables, and approvals between internal departments and external vendors
• Proactively identify “hidden gem” opportunities that can drive incremental brand awareness beyond traditional media placements
• Creative & Content Support
• Manage requests for graphic design, video production, and copywriting
• Proof and quality check advertising materials to ensure accuracy, compliance, and brand alignment
• Brainstorm creative concepts that reflect the Texans brand, community impact, and overall fan experience
• Bring forward new, unexplored ideas while also revisiting past campaigns or initiatives to evolve and improve them for greater impact

Requirements

• Strong understanding of paid, owned and earned marketing ecosystems.
• Proven ability to lead integrated, multi-channel campaigns from strategy through execution across TV, radio, digital, social, print, and OOH channels.
• Experience standing up marketing planning processes, templates, and infrastructure from the ground up for new and emerging properties.
• Demonstrated track record of identifying non-traditional opportunities (“hidden gems”)
• Highly creative thinker with the ability to generate new ideas while also evolving and improving existing or past initiatives.
• Experience operating in both established and high-growth environments. Ability to build from the ground up, identify opportunities where none exist, and “play above the weight class” with resourceful, high-impact execution.
• Strong business acumen with experience managing budgets, media buys, and identifying barter/trade opportunities to maximize exposure.
• Excellent leadership, project management, and organizational skills with the ability to manage multiple priorities across two brands simultaneously.
• Proven ability to collaborate cross-functionally and influence stakeholders across marketing, partnerships, digital, and external vendor teams.
• Data-driven mindset with experience analyzing campaign performance and applying insights to continuously optimize results.