Responsibilities

• Develop and execute optimization strategies that increase the company’s search engine rankings and overall digital visibility
• Research, analyze, and implement SEO keywords across website content and marketing materials
• Set, track, and achieve measurable marketing and revenue growth goals, including monthly performance benchmarks
• Monitor daily performance metrics to assess SEO/SEM strategy effectiveness and overall campaign performance
• Develop compelling content for digital marketing channels including websites, email campaigns, blogs, and social media
• Assist in the development and execution of a comprehensive social media content strategy
• Set up, manage, and optimize email marketing campaigns to support lead generation and retention
• Coordinate internal and external contributors for blog posts, social media content, and newsletters
• Market the company’s SaaS platform by developing and implementing integrated marketing campaigns
• Coordinate and maintain marketing materials for digital campaigns, trade shows, conferences, and other brand initiatives

Requirements

• Demonstrated experience working in scale-up, startup, or high-growth business environments, with a proven ability to support rapid expansion
• Experience growing a business or product from the ground up, including accountability for meeting monthly growth and revenue goals
• Strong understanding of search engine algorithms and ranking methodologies
• Hands-on experience with SEO tools such as Google Analytics, SEMrush, and related platforms
• Proficiency in keyword research, data mining, and performance analysis
• Familiarity with WordPress or other content management systems
• Strong attention to detail with excellent project planning and coordination skills
• Practical, hands-on experience with major social media platforms and digital campaigns
• Digital marketing experience with robust analytics, reporting, and optimization capabilities
• Email marketing campaign development and execution experience

Preferred

• Experience conducting comprehensive website audits for SEO and SEM
• Proven ability to fix technical issues, update keywords, and implement optimization improvements
• Experience in best practices to maintain and scale optimization efforts
• Ability to execute site improvement solutions independently and produce clear reporting to demonstrate performance gains
• Proficiency with Google Workspace, Google Ads, Google Analytics, HubSpot, Capterra, Microsoft Office, WordPress, social media advertising platforms, and Adobe Creative Suite
• 3+ years of digital marketing experience, preferably in technology-driven environments
• A personable, collaborative leadership style with the ability to represent the brand confidently internally and externally