Brand Marketing Lead

San Francisco, CA (Unknown)

$200K/yr – $250K/yrSenior Level8+ years exp

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

brand system ownership across all touchpoints that defines Emergent’s look and feel in and out of product reveals the role’s mission in 10 seconds.

  • Brand System Ownership: Build and scale a living brand system that stays consistent across paid, web, lifecycle, social, events, and physical media.
  • Tentpole Campaigns: Own year-defining campaigns from concept to launch that cut through in a crowded category.
  • Cross-Functional Leadership: Align Product, Growth, PMM, and agency partners to ship integrated creative that moves the needle.

Job Description

brand system ownership and cross-channel consistency across every surface.

  • Responsibilities: Operationalize and expand the brand system we're building. Take it from guidelines to a living system that shows up with consistency and craft across every channel and surface.
  • Responsibilities: Own brand and creative execution end to end: paid ad creative, web design, lifecycle, social, and digital and physical media. Set the bar for how Emergent looks, sounds, and feels on every surface we ship.
  • Responsibilities: Concept and ship the tentpole creative campaigns that define our year. Lead the work from idea to launch and make it land in a crowded category.
  • Responsibilities: Drive brand evolution as the company scales. Know when to hold the line on the system and when to push it forward.
  • Responsibilities: Bring the brand into the world: events, OOH, merch, launch moments, and the digital surfaces millions of users touch every day.
  • Responsibilities: Partner across teams. Work with Product on in-product experience, Growth on creative that converts, Product Marketing on narrative, and outside partners and agencies on production at scale.

Traffic Signals

Monthly Visitors
20.7K
Traffic Source Mix
Search
42.3%
Direct
41.1%
Referral
8.8%
Social
5.8%
Paid
1.5%

Headcount Trend

Current headcount: ~2