Responsibilities

• Lead Brex’s integrated brand campaign roadmap , owning large-scale brand moments from insights and briefing through creative execution, launch, and post-campaign analysis.
• Act as lead creative strategist and narrative architect , translating product capabilities and market trends into clear, distinctive, and memorable campaign themes.
• Drive integrated media and channel orchestration , partnering tightly with in-house media planners and external agency partners to build holistic media strategies across Paid Social, OOH, CTV, Digital Video, Sponsorships, and High-Impact Content Partnerships.
• Partner cross-functionally with Product Marketing (PMM), Growth Marketing, Comms, and Design to ensure brand campaigns align with product launches, build brand authority that accelerates deals, and directly feed down-funnel performance engines.
• Establish robust brand measurement frameworks in partnership with data teams, tracking awareness, consideration, share of voice, and long-term brand lift to prove campaign commercial impact.
• Build repeatable frameworks, briefing templates, and playbooks that enable the function to execute quickly while maintaining brand consistency across all touchpoints.

Requirements

• Have 7–10+ years of experience leading multi-channel brand campaigns, creative strategy, or integrated marketing, ideally with a background in high-growth tech, SaaS, fintech, or top-tier brand agencies.
• Are a creative strategist at heart with exceptional narrative instincts and a proven portfolio of breakthrough campaign work that shifted market perception.
• Are deeply media-fluent , possessing a strong pulse on the evolving B2B and modern media landscape (OOH, CTV, podcasts, custom partnerships, paid social) and knowing where high-value audiences spend their time.
• Are an expert cross-functional operator who can align cross-departmental partners (PMM, Growth, Comms, Design) around a single creative vision and execution plan.
• Have extensive experience managing agency partners and media vendors , knowing how to write sharp briefs, give actionable feedback, and extract the best work from external teams.
• Understand the hybrid B2B/B2C audience spectrum , with an intuitive sense of how to craft messages that resonate with both early-stage startup founders and enterprise finance executives.
• Are data-informed but taste-driven - you know how to set up brand lift studies and track performance dashboards, but lead with creative judgment and intuition.
• Are a builder and self-starter who thrives in high-growth environments, comfortably navigating ambiguity to establish brand marketing standards from scratch.