Brand Marketing Events Specialist

New York, USA (Hybrid)

$50K/yr – $65K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end event and trade show program coordination for national and regional needs, focusing on on-brand messaging, logistics, and cross-functional execution.

  • Own event planning, logistics, vendor partnerships, and on-site execution for multi-channel trade shows and customer events.
  • Coordinate with brand marketing, product, sales, and operations to ensure messaging, demos, and collateral align with objectives.
  • Track alignment with budgets, sponsorships, and compliance while prioritizing attendee experience and brand standards.

Job Description

Responsibilities

  • Support the end-to-end planning and execution of national and regional trade shows, customer events, open houses, and industry-related activities
  • Manage trade show booth space selection, registration, and coordination of show services and logistics
  • Work with the brand marketing team to develop trade show content, graphics, videos, and promotions
  • Ensure that all event materials, displays, and equipment are prepared, transported, and maintained according to brand standards
  • Set up trade show and event planning meetings
  • Manage meals and hotel reservations for Company attendees at the annual MHI trade show
  • Coordinate with trade show vendors, exhibit houses, logistics providers, and other service partners to fulfill event requirements
  • Serve as a point of contact with industry organizations regarding membership dues, sponsorships, booth assignments, and event compliance
  • Maintain and coordinate the movement, storage, and upkeep of trade show displays, demo equipment, signage, and promotional materials
  • Collaborate with internal teams including brand marketing, product management, sales, and operations to ensure alignment of event objectives and messaging

Requirements

  • A minimum of 5 years of experience in event coordination, trade show planning, and/or marketing operations. Experience in a B2B or industrial environment is preferred
  • Familiarity with material handling equipment and is preferred
  • Strong organizational skills, attention to detail, and the ability to collaborate with internal and external partners to deliver high-quality event experiences
  • Strong project management skills to manage multiple priorities and meet deadlines
  • Strong communication skills (interpersonal, verbal, and written) Proficiency with Microsoft Office Suite; experience with project management or event software is a plus
  • Willingness and ability to travel and support event execution on-site as needed

Preferred

  • Previous work experience with the brand marketing team to develop trade show content, graphics, videos, and promotions
  • A minimum of 5 years of experience in event coordination, trade show planning, and/or marketing operations. Experience in a B2B or industrial environment is preferred
  • Experience with project management or event software is a plus
  • Strong communication skills (interpersonal, verbal, and written) Proficiency with Microsoft Office Suite; experience with project management or event software is a plus

Benefits

  • Competitive Salary
  • Generous Paid Time Off and 13 Paid Holidays
  • Affordable Medical plans and n o - cost Dental & Vision options
  • 100% 401(k) match up to 6%
  • Company -P aid Life Insurance, S hort- T erm Disability , and L ong- T erm Disability
  • Tuition Assistance Program
  • Employee Assistance Program (EAP) with access to mental health care, legal support, and financial guidance
  • Recognition and Kaizen (continuous improvement) Reward Programs
  • Meaningful opportunities for personal and professional development
  • Best in class work culture!

Toyota Material Handling

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Founded in 2001
Boston, Massachusetts, USA
2.2K employees (101 in marketing)

Traffic Signals

Monthly Visitors
535.8K
Monthly Google Ads Budget
$528.9K
Traffic Source Mix
Search
28.9%
Direct
65.6%
Referral
4.4%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
83 (4% of company)
Median Career Experience
12.5 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
40