Brand marketing Director at Yunmai Technology | California, MO | $200K/yr – $300K/yr

Yunmai Technology

Brand marketing Director

California, MO (On-site)

$200K/yr – $300K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Drive premium brand marketing for a DTC wellness/tech brand with leadership across strategy, storytelling, and campaigns.

Own brand strategy, storytelling, and integrated campaigns across GTM and seasonal programs
Must-have: 8+ years in premium brand marketing for DTC/wellness/lifestyle with North American consumer insight
Standout: Experience leading brand, content, KOL/PR, and building high-aesthetic brands with team leadership

Job Description

Responsibilities

Brand Strategy & Positioning
Brand Storytelling & Content Ecosystem
Integrated Brand Campaigns (GTM & Seasonal)
KOL / Influencer & Strategic Partnerships
PR & Brand Reputation
Community & User Loyalty
Brand Experience & Aesthetics
Team Leadership

Requirements

Deeply aligned industry background
8+ years of brand marketing experience in premium DTC, beauty, wellness, FemTech, lifestyle, or consumer tech / wearables brands
Proven 0-to-1 brand building
Premium & aesthetic mindset
Deep understanding of North American women consumers
Strategic & creative leadership
Experience leading brand campaigns, content, KOL, or PR
Team management experience
U.S. based; eligible to work full-time in the U.S.

Yunmai Technology

YUNMAI is an innovative technology company that was founded in 2014. Our smart technological solutions help users maintain healthy lifestyles, and ensure the experience is enjoyable for them.Our vision is to redefine the health industry by breaking the shackles of traditional approaches to data, thus making innovation more accessible. To this end, we aim to build a closed-loop ecosystem of smart wellness that integrates smart devices, m-Health and big data.

Founded in 2014

CHN

49 employees (10 in marketing)

yunmaiglobal.com