Brand Marketing Coordinator

Austin, TX (Unknown)

$65K/yr – $70K/yrMid Level2+ years expFull time

Posted 23 hrs ago

Job Summary

Own and coordinate omni-channel marketing execution across campaigns, product storytelling, and partnerships, while aligning cross-functional inputs and schedules.

  • Manages briefs and calendars across Brand, Product, and Retail teams
  • Tracks launches and NSOs

Job Description

Responsibilities

  • Campaign Execution Support
  • Support omni-channel campaign execution by managing detailed inputs from brand, product, and web teams; ensure briefs are submitted in alignment with business goals and timelines.
  • Maintain and update campaign calendars, tracking key dates, deliverables, and changes to keep stakeholders aligned.
  • Oversee logistics for seasonal campaigns, always-on product storytelling, retail events, and partnerships, including communications and briefs.
  • Support in building omni-channel marketing plans for key marketing initiatives including partnerships, ambassadors, NSOs, growth categories.
  • Product & Retail Marketing Support
  • Develop product briefs during sprint cycles and for ongoing product category storytelling.
  • Track and manage product launch timelines, including date changes or drops, and update marketing plans accordingly.
  • Own communications for New Store Openings (NSOs), partnering closely with the retail team.
  • Build and deliver retail communication plans, ensuring alignment between retail initiatives and brand campaigns.

Requirements

  • 1–2 years of experience in marketing, project coordination, or a related role; agency or brand-side experience is welcome.
  • Experience working with project management tools; Monday.com experience is a plus.
  • Strong organizational and project-management skills, with the ability to manage multiple priorities and deadlines at once.
  • Strong written and verbal communication skills and comfort working across creative, retail, product, merchandising, and digital teams.
  • High attention to detail and a consistent focus on strong execution.

Preferred

  • You're proactive and resourceful. You know how to find answers, ask thoughtful questions, and keep work moving without waiting to be told what comes next.
  • You're a clear communicator who helps teams stay aligned on the details that matter.
  • You're highly organized and comfortable managing multiple moving pieces at once.
  • You're collaborative and build strong working relationships across teams and functions.
  • You're adaptable when timelines or priorities change and can quickly translate those changes into an updated plan.
  • You care about the quality of the work and bring a mindset of continuous improvement to how things get done.

Benefits

  • We offer insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
  • 401(k) match
  • Paid Parental Leave
  • Flexible PTO policy
  • Corporate wellness program
  • Competitive salary: $65,000-70,000/annum (commensurate with experience)
  • Eligibility to participate in Corporate Bonus Program
  • Generous employee discounts!
Tecovas logo

Tecovas

4.2 Glassdoor

Based in Austin, TX, Tecovas brings the spirit of the West to the modern consumer. Handcrafting the best Western footwear, workwear, apparel, and accessories, Tecovas has grown rapidly since its founding as the first digitally native Western brand in 2015, serving customers through Tecovas.com, Tecovas Stores from coast to coast, and select wholesale partners.

Founded in 2015
Austin, Texas, USA
723 employees (66 in marketing)
80% recommend to a friend
78% CEO approval

Salaries

Posted range

$65K/yr – $70K/yr

Taken straight from the job posting.

See all Tecovas salaries

Marketing Team

Marketing Team Size
52 (7% of company)
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$115.4M
Last Raise
$10M
Series Unknown, 8 months ago

Funding History

  • Jul 2025
    Series Unknown • $10M
  • Jan 2022
    Series C • $56M
  • Feb 2020
    Series B • $15M

Traffic Signals

Monthly Visitors
3.4M
Monthly Google Ads Budget
$166.5K
Traffic Source Mix
Search
33.1%
Direct
56.2%
Referral
4.5%
Social
4.2%
Paid
1.8%

Headcount Trend

Current headcount: ~742

Recent News

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Brand Marketing Coordinator

Tecovas · Austin, TX · Unknown