Responsibilities

• Bring brand stories to life by collaborating on creative concepts, campaign narratives, and visual direction that align with each brand's unique identity and voice.
• Partner with Brand Manager to develop and execute integrated marketing campaigns for our outdoor living product portfolio.
• Create, edit, and adapt original content — including copywriting, imagery direction, and design briefs — for use across digital, print, social, point-of-sale, and event marketing.
• Assist in concept development for product launches, tradeshow activations, sponsorship opportunities, and seasonal campaigns.
• Work cross-functionally with sales, product, and digital teams to ensure campaigns are consistent, compelling, and strategically aligned.
• Manage day-to-day brand operations, including asset development, vendor coordination, and creative production timelines.
• Track campaign performance, analyze competitive trends, and present findings to inform future creative strategies.
• Maintain organized brand asset libraries, ensuring that all creative materials remain current, on-brand, and high-impact.
• Contribute to creative problem-solving to evolve brand expression and enhance customer engagement.