Responsibilities

• Social Media & Content Creation: Implement social media marketing strategies that align with business goals and collaborate with Marketing and leadership; create and curate engaging content across platforms; manage and grow all social media accounts; optimize content for reach, engagement, and SEO; manage paid social campaigns; oversee community management.
• Event Coordination: Plan and execute in-store events and influencer partnerships to drive brand awareness and sales; collaborate with content partners to design visual content with Adobe Suite or Canva; support store sales growth through marketing initiatives that drive foot traffic and enhance the customer experience.
• Build Brand Awareness: Stay ahead of industry trends and competitor activity; optimize TikTok Shop listings and e-commerce features; track KPIs and continuously optimize campaigns to boost brand awareness, engagement, and conversions.

Requirements

• Must be at least 18 years old
• Minimum of 5 years of experience in social media marketing with a proven track record of successful campaigns; prior experience managing campaigns for brands or products
• Proficiency with social media management tools (Hootsuite, Buffer, Sprout Social) and analytics (social insights, Google Analytics)
• Strong understanding of social media algorithms, SEO for social platforms, and strategies to grow audiences
• Expertise in Facebook Ads, Instagram Ads, and other paid social campaigns
• Creative content creation skills with video editing, graphic design, and copywriting
• Excellent written and verbal communication
• Ability to analyze social media metrics and translate data into action
• Strong organizational skills and attention to detail
• Adaptability and passion for social media trends; portfolio required

Benefits

• Competitive compensation
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) with up to 6% matching
• Paid Time Off
• Employee discount
• Ongoing career and leadership development