Responsibilities

• Plan and execute product launches end-to-end, coordinating messaging, creative, channels, timing, and cross-functional teams to make launches land. We have two major ones in the next 90 days.
• Define campaign strategy: what's the insight, what's the message, who's the audience, and how does it come to life across paid, organic, out-of-home, events, and partnerships.
• Be the strategic counterpart to our creative agencies: set the brief, give sharp feedback, and make sure the work that comes back is on-strategy and on-brand.
• Own upper funnel brand awareness programs, like out-of-home marketing.
• Develop messaging and positioning for specific campaigns, translating product capabilities into copy that resonates with developers and engineering leaders.
• Scope and produce video content for campaigns, working with our in-house team and external partners to create ads, product demos, and launch videos.
• Build, execute, and improve the marketing campaign playbook: templates, timelines, checklists, and processes that let a tiny team punch way above its weight.

Requirements

• 0-4 years of experience
• Run or meaningfully contributed to a product launch, brand campaign, or creative project
• Written copy that has attracted attention, whether on X, a blog, or in marketing media like ads, landing pages, emails, briefs, anything
• Worked with creative agencies or external partners
• A portfolio, blog, side project, or body of work that shows how you think
• You should be: A creative strategist. You can look at a product and figure out what's interesting about it, who cares, and how to make them pay attention. You have taste. An executor. Big ideas are worthless without follow-through. You can manage a campaign from brief to launch with dozens of moving pieces and not drop things. AI-native. You use AI tools daily and are excited to work at a company where the product is AI. Your instinct is to automate everything. A clear writer. Good campaigns start with good copy. You can write a headline, a brief, an email, or a landing page and make it sharp. Comfortable with ambiguity. You'll help build our brand as we deploy it, adapting to the market’s response and what resonates with our customers.
• An additional requirement item: (none)

Preferred

• 0-4 years of experience
• Run or meaningfully contributed to a product launch, brand campaign, or creative project
• Written copy that has attracted attention, whether on X, a blog, or in marketing media like ads, landing pages, emails, briefs, anything
• Worked with creative agencies or external partners
• A portfolio, blog, side project, or body of work that shows how you think
• A portfolio, blog, side project, or body of work that shows how you think