Responsibilities

• Advance ZS’s brand strategy, brand positioning, brand personality and brand messaging driving consistency of message and presentation globally.
• Lead global brand governance across regions, practices, and solutions.
• Own the firm's brand architecture, including naming frameworks and management and execution of the naming process.
• Drive awareness and adoption of brand standards within ZS, creating toolkits, training materials and enablement resources.
• Develop guidelines to ensure marcomms team members understand and can appropriately pull through brand-level themes/messaging and creative into various tactics and channels (e.g. events, social, etc.).
• Manage the strategy and play a connecting role across marcomms for 1-2 firm-wide priorities (e.g. AI) that are highly aligned with brand strategy and important for ZS business success.
• Collaborate with creative to manage the strategy for our visual brand identity, develop and evolve templates and design systems, and help enforce through reviews of high-visibility marketing materials.
• Partner with ZS Impact Institute, reputation (media relations, analyst relations) and other marcomms functions ensure thought leadership strengthens ZS's brand equity, credibility and market differentiation.
• Partner with the employer brand team to ensure alignment between recruitment and corporate campaigns and target experience.
• Work with content and digital teams to establish standards for AI-assisted content creation and leverage AI-enabled marketing capabilities while protecting brand compliance, trust and authenticity.

Requirements

• Bachelor’s degree required, marketing or focused preferred, MBA preferred
• Minimum 10 years of experience in marketing and communications
• General brand management experience
• Experience leading enterprise brand strategy, governance and positioning in a complex organization
• Experience managing people and agencies
• Brand architecture and strategy
• Cross-functional project leadership
• Strategic thinking
• Brand analytics and measurement
• Global matrix leadership; executive partnering and collaboration

Benefits

• At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development. With robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States, visit ZS US office locations | Where we work | ZS.
• Hybrid working model: We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
• Travel: Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.