Brand Manager

Responsibilities

• - Partnering with leadership in defining and refining brand positioning and messaging across the Unusual Machines technical product and social presence portfolio
• - Leading integrated marketing campaigns across digital, social, and offline channels
• - Tracking rival features, pricing changes, market share shifts, and category trends.
• - Partnering with Product and Creative teams to ensure brand consistency across launches and packaging
• - Analyzing market trends, competitive activity, and consumer insights
• - Translating customer feedback and VoC data into actionable brand improvements
• - Collaborating with Sales to align brand strategy with go-to-market and revenue objectives
• - Lead the implementation of leveraging customer data to drive meaningful change in our overall consumer experience
• - Reviewing campaign performance, KPIs, and ROI to optimize future efforts
• - Managing brand budgets and prioritizing spend for maximum impact

Requirements

• - Experience building, managing, or scaling a brand in a technical, hardware, manufacturing, engineering, aerospace, defense, automotive, electronics, or enthusiast-driven environment.
• - A track record of marketing real products with technical differentiation, not solely lifestyle, luxury, fashion, beauty, or image-driven brands.
• - The ability to balance strong creative instincts with technical credibility and commercial objectives.
• - Comfort working in a fast-moving, hands-on environment where the product comes first and the brand needs to feel authentic rather than overly curated.
• - Proven experience as a Brand Manager, Associate Brand Manager, or similar role
• - Strong ability to develop and communicate brand and marketing strategies
• - Exceptional written and verbal communication and storytelling skills
• - Data-driven mindset with strong analytical and performance measurement skills
• - Deep understanding of the full marketing mix and audience targeting
• - Experience collaborating on product packaging to ensure brand consistency and compliance

Preferred

• - Experience managing or scaling a global brand in a highly technical environment
• - Familiarity with CRM, social monitoring, and data visualization tools (e.g., Salesforce, Tableau)
• - Ability to manage multiple projects in a fast-moving environment
• - Working knowledge of UI/UX principles as applied to product and marketing experiences

Benefits

• - Equity
• - Medical, Dental, and Vision Benefits
• - 401(k)
• - Generous PTO
• - Paid Holidays
• - Daily Catered Lunches