Responsibilities

• Market Analysis: Continually monitor and assess the market to understand category sales performance, competitive activity, consumer trends, product trends
• Sales Analysis: Work with Product Manager on monitoring brand performance by reviewing sales reports; creating sales reports as needed; analyzing sales trends and brand performance; making recommendations for improvement
• Product Innovation: Support portfolio expansion by continually brainstorming new product/packaging ideas; developing written product concepts; preparing new product briefs; collaborating with cross-functional partners to assess feasibility and begin product development; managing key Marketing deadlines and deliverables in the product development process; tracking cost calculations to support margin targets; Preparing Creative briefs, including product copy direction
• Support of Resource Partnerships: Foster effective relationships with Marketing support through participating in regular meetings; ensuring clear communication; identifying clear deliverables and providing necessary inputs for timely execution of projects
• Brand Management: Maintain the equity of your brands with on-going attention to a clearly identified target consumer; a differentiated brand positioning; compelling brand messaging and assets; competitive product portfolio; any other duties as requested by management