Responsibilities

• Lead and manage the marketing team in developing integrated marketing plans for campaigns and activities across multiple consumer touchpoints, including media, digital, social, on-location, and event marketing.
• Coordinate with vendors and service providers to fulfill marketing collateral and deliverables for onsite and geographic target markets, including print media, brochures, posters, banners, and books.
• Partner with Whitewater teams to tailor marketing plans to meet each team’s specific needs, maximizing campaign impact.
• Represent the marketing team with cross functional teams to ensure development and execution of brand promise.
• Manage the development of campaign briefs, including external and internal research presentations, document creation, and scheduling and coordination of meetings and project milestones.
• Oversee the communication with brand partners and external vendor projects.
• Analyze campaign performance across channels to ensure goals and KPI’s are met.
• Manage all paid advertising placements for the Whitewater brand.

Requirements

• Bachelor’s degree in Marketing, Business, or related discipline.
• 5+ years relevant marketing experience.
• Strong project management skills
• Intellectual curiosity and strong critical analysis skills.
• Efficient and effective written and verbal communication skills.
• Flexibility to work evenings, weekends, holidays, and during Whitewater events as needed.

Benefits

• Access to the Whitewater Center’s pass activities
• Staff discount program and pro deals
• Medical, Dental, Vision, FSA
• 401(k)