Brand Manager

Responsibilities

• Manage brand performance, portfolio choices, forecasts, budgets, and investment trade-offs in partnership with Brand leadership, Finance, Sales, Insights, Supply, R&D and other key functions.
• Own Profit & Loss for portfolio, managing both top-line and bottom-line goals for brands.
• Drive go-to-market strategy for Starbucks and Pure Leaf businesses, including interfacing with Sales, Revenue Growth Management & Category Management on SKU prioritization and pricing recommendations.
• Build synergies between our North America Coffee Partnership (Starbucks) and Pepsi Lipton Partnership (Pure Leaf) to drive our collective business with aspirational growth targets.
• Identify unique ways to bring all Starbucks and Pure Leaf touchpoints using an omni-channel approach (in-store, digitally, etc.)
• Partner to determine Innovation Pipelines for brands, utilizing the power of #1 café in Starbucks to build out the right offerings from café for the retail shopper.
• Work with Shopper team to identify best use of spend for key customers, including high ROI in-store and digital activations.

Requirements

• Undergraduate degree required; MBA is an asset, focus on Marketing/Business is a plus
• 5+ years of CPG brand management, marketing, or other relevant CPG experience
• Must be legally authorized to work in the United States without the need for employer sponsorship now or in the future
• Must be located in the Chicago, IL surrounding area or willing to relocate for the duration of employment
• Willingness to adapt and thrive in a blended work environment with 3-days in office, seamlessly transitioning between remote work and in-office operations
• Travel up to 15%
• CPG General Management experience with a demonstrated track record of building, activating, and managing brand and go-to-market strategy to deliver consumer and business growth
• Independent Operator: can own and run projects as lead point of contact
• Strong Relationship Builder: with multiple key external (Starbucks, Pure Leaf, PepsiCo) and internal stakeholders, utilize proven relationship skills to manage and drive to cohesive decision-making
• Extensive experience working collaboratively with internal and external groups (Agencies, Partnership companies, etc.)

Benefits

• 401(k) plan
• medical, dental, vision
• company provided life, STD and LTD insurance
• voluntary life, accident, hospital, and critical illness coverages