Brand Manager - Skincare & Personal Care + Sanitizing

Minneapolis, MN (Hybrid)

$132K/yr – $147K/yrMid Level5+ years expFull time

Posted 4 days ago

Job Description

Responsibilities

  • Help lead development and execution of the Skincare & Personal Care + Sanitizing annual business plan, including growth initiatives, innovation, portfolio optimization,
  • Analyze business performance, category trends, competitive activity, and consumer insights to identify opportunities and develop actionable recommendations that drive growth
  • Monitor business performance across retail and eCommerce channels, identify drivers of velocity, and recommend action plans to improve distribution, productivity, and household penetration.
  • Support monthly business reviews by analyzing financial results, market performance, and key business metrics to identify opportunities, risks, and recommended actions.
  • Partner with Supply Chain, Sales Planning, and Finance to support demand forecasting and monthly S&OP processes, ensuring forecasts reflect innovation timing, promotional plans, retail distribution changes, and business performance.
  • Lead end-to-end product innovation and commercialization initiatives, partnering cross-functionally to develop business cases, consumer insights, product positioning, packaging, claims, and go-to-market plans while ensuring flawless execution from concept through launch.
  • Support development of packaging updates, product positioning, claims, and consumer communications that strengthen Honest's differentiated positioning.
  • Contribute to development of consumer insights, competitive analyses, and category learning to inform future innovation and business strategy.
  • Manage day-to-day business operations with exceptional organization, attention to detail, and follow-through while proactively identifying opportunities to improve processes and execution.
  • Lead development of strategic marketing briefs to marketing communications team and support category marketing campaign delivery.

Requirements

  • Bachelor's degree
  • 5+ years of experience in Brand Management, Marketing, Consumer Insights, Category Management, or another commercial function within a CPG company.
  • Strong analytical skills with experience using business performance, consumer, and syndicated data to develop recommendations.
  • Experience supporting product launches, integrated marketing campaigns, or commercialization initiatives.
  • Strong project management skills with the ability to manage multiple priorities and deadlines.
  • Excellent communication skills with the ability to synthesize information and influence cross-functional partners.
  • Experience collaborating with Sales, Supply Chain, Finance, R&D, or other cross-functional teams.

Preferred

  • Experience in Personal Care, Household Products, Consumer Health, or adjacent CPG categories.
  • Experience working with major retail customers (Target, Walmart, Amazon, Grocery, Drug, Club, or Prestige).
  • Familiarity with syndicated data (Circana/IRI, Nielsen, Numerator) and retailer analytics platforms.
  • Experience supporting demand forecasting, S&OP, or commercial planning processes.
  • MBA or other advanced business degree.

Benefits

  • Comprehensive Health & Wellness 🏥: We’ve got you covered with top-tier health, dental, and vision plans to keep you and your family feeling great.
  • 401k with Company Match 💰: Your future matters to us. We match your 401k contributions to help you secure a strong financial future.
  • Wellness & Fitness 💪: Stay healthy with a monthly fitness reimbursement and, for those in our Playa Vista office, an onsite gym to keep you active and energized.
  • Work-Life Balance ⚖️: We value your time. We provide a generous and flexible vacation policy to relax, recharge, and spend time on what matters most.
  • Family-Friendly Leave 👶: Growing your family? We offer generous maternity and paternity leave to support you during this exciting journey.
  • Ownership & Equity 💼 : Ownership isn’t just a mindset here—it’s real. Every full time employee is granted equity, giving you a direct stake in our future. When we win, you win.
  • Education Reimbursement 🎓: We’re committed to your growth—whether it’s for professional development or a new passion, we offer education reimbursement to help you learn and level up.
  • Pet Insurance 🐾: We love your furry family members too! Our pet insurance ensures your pets are taken care of, because they’re part of the family.
  • Please note: Benefits offerings may vary based on the position and geographic location.
The Honest Company logo

The Honest Company

3.3 Glassdoor

The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideal, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com.Website: www.honest.comCareers: honest.com/careersFacebook: facebook.com/TheHonestCompanyInstagram: @honest & @honest_beauty

Founded in 2012
Los Angeles, California, USA
467 employees (42 in marketing)
44% recommend to a friend
56% CEO approval

Salaries

Posted range

$132K/yr – $147K/yr

Taken straight from the job posting.

See all The Honest Company salaries

Marketing Team

Marketing Team Size
33 (7% of company)
Median Career Experience
11 years
Median Tenure
2.7 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$503M
Last Raise
$200M
Private Equity, 8 years ago

Funding History

  • Jun 2018
    Private Equity • $200M
  • Oct 2017
    Series E • $75M
  • Aug 2015
    Series D • $100M

Traffic Signals

Monthly Visitors
523.3K
Monthly Google Ads Budget
$21.3K
Traffic Source Mix
Search
37.9%
Direct
52.5%
Referral
4.7%
Social
3.7%
Paid
1.1%

Headcount Trend

Current headcount: ~465

Recent News

The Honest Company logo

Brand Manager - Skincare & Personal Care + Sanitizing

The Honest Company · Minneapolis, MN · Hybrid