Responsibilities

• Lead brand strategy, positioning, messaging, and value proposition development across Culligan's PurePlay portfolio.
• Develop and maintain brand architecture, naming conventions, product nomenclature, and portfolio organization.
• Establish, maintain, and develop brand guidelines to ensure consistency across all customers (end user) touchpoints.
• Serve as the internal brand steward, driving adherence to brand standards across marketing, sales, product, customer experience, and external partners.
• Develop compelling brand narratives that communicate product innovation, category leadership, and customer benefits.
• Leverage consumer insights, market trends, competitive intelligence, and category dynamics to identify growth opportunities and inform brand strategy.
• Lead development of creative assets across e-commerce, digital, social, influencers and video channels.
• Manage relationships with creative, branding, content, production, and media agencies.
• Develop clear creative briefs and guide agencies from concept through execution.
• Oversee photography, lifestyle shoots, product demonstrations, video production, and content creation initiatives.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5-8+ years of progressive experience in Brand Management, Consumer Marketing, or Integrated Marketing.
• Proven experience developing and executing successful brand and marketing strategies.
• Experience managing agencies and leading creative development projects.
• Demonstrated ability to translate consumer insights into business and marketing actions.
• Exceptional communication, storytelling, presentation, and influencing skills.
• Strong project management and cross-functional leadership capabilities.
• Analytical mindset with the ability to connect marketing initiatives to business outcomes.

Preferred

• Experience in consumer products, home products, water treatment, appliances, durable goods, or related categories.
• Experience with Amazon, marketplace, or e-commerce-focused marketing.
• Familiarity with influencer marketing, paid social, online videos, creator partnerships, PR, and content development.
• Experience overseeing photography, video production, and content creation programs.

Benefits

• Full-time positions are eligible for competitive benefits, including paid time off, health, dental, vision, life, disability benefits and 401(k).