Responsibilities

• Manage convenience retailers and wholesalers and establish PIM as a first choice partner for fruit snacks, as well as leading player for confectionery brands
• Serve as a key steward of the Welch’s Fruit Snacks brand, helping drive brand strategy, equity development, and business performance.
• Analyze market trends, consumer insights, competitive activity, and business results to identify growth opportunities and inform strategic decision-making.
• Support the development of annual brand plans, portfolio roadmaps, and marketing strategies that drive both topline growth and profitability.
• Lead cross-functional teams to deliver innovation, renovation, packaging, and commercialization projects from concept through launch.
• Partner with Consumer Insights to identify actionable learnings that strengthen consumer engagement, brand relevance, and marketing effectiveness.
• Collaborate with the Digital Commerce team to maximize brand performance across eCommerce and omnichannel retail environments.
• Work closely with Customer Marketing and Sales teams to develop compelling retailer programs, promotional strategies, and selling stories that drive distribution and consumption.
• Track and evaluate business performance, marketing ROI, category trends, and competitive activity to continuously optimize brand plans.
• Develop presentations and business recommendations for senior leadership, customers, and cross-functional stakeholders.

Requirements

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• 4-6 years of progressive CPG brand management experience, preferably within food, snacks, beverages, or consumer packaged goods.
• Proven experience managing established consumer brands, including strategic planning, marketing execution, and cross-functional leadership.
• Strong understanding of consumer insights, brand positioning, innovation processes, and marketing fundamentals.
• Experience utilizing syndicated data sources (Circana/IRI, Nielsen, Numerator, etc.) and consumer research to develop business recommendations.
• Demonstrated success leading cross-functional teams and influencing without direct authority.
• Strong financial acumen with experience managing budgets, forecasting, and evaluating business performance.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Strong written, verbal, and presentation skills with the ability to communicate effectively at all organizational levels.
• Highly organized, results-oriented, and comfortable managing multiple priorities in a fast-paced environment.

Preferred

• MBA preferred.

Benefits

• We are proud to offer:
• Diverse range of benefit choices tailored to support you in making optimal decisions for yourself, your loved ones, and your preferred way of life
• Personal time off, vacation time, floating days and observed holidays
• Business casual dress
• Entrepreneurial and innovative culture offering the opportunity for internal career advancement
• Awards & Accolades
• Best Places to Work in NJ 2025
• Top 50 Employer in New Jersey
• #10 Candy Company in North America
• #26 Global Candy Company