Ocean Spray

Brand Manager

Massachusetts, USA

$116K/yr – $160K/yrMid Level5+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

This role partners with the Senior Director to craft a growth strategy and leads cross-functional teams in the FUEL innovation process to launch a new packaging format for the eCommerce channel. It also involves developing and executing marketing campaigns, managing Growth Channels P&L, and building long-range and annual plans to drive growth across key channels. The candidate should have strong analytical ability, cross-functional leadership, and experience in P&L management within Food or Beverage CPG.

Job Description

Responsibilities

  • Partnering with the Senior Director to craft a compelling growth strategy that leverages the existing portfolio and identifies innovation opportunities to deepen penetration across the Value channel
  • Leading cross functional teams in our FUEL innovation process to launch a new packaging format tailored to meet the consumer needs and customer requirements in the eCommerce channel
  • Developing and executing a K-12 Marketing Campaign for School Nutritionists to inform them of the benefits of our new lower sugar, higher fiber offering that meets both taste expectations and fruit requirements
  • Collaborating closely with a Foodservice Sales Director to tailor a seasonal strategy to drive increased menu placement of Craisins® for the Holidays across restaurants
  • Managing the Growth Channels P&L, including forecasting volume, overseeing brand budgets, and identifying drivers of financial performance to ensure we deliver value and strong returns for our Grower-Owners
  • General Management: Synthesize performance trends, identify key drivers, and surface opportunities to accelerate growth and mitigate risks
  • Strategy Development: Partner with the Senior Director to build comprehensive Long-Range Plans and Annual Operating Plans, including annual marketing plans and innovation pipelines for Growth Channels
  • Planning and Execution: Oversee the creation of semi‑annual selling materials and narratives for the Retail Sales team, ensuring customer‑ready stories are grounded in insights and brand strategy
  • Communication & Messaging: Shape the communication strategy for priority initiatives, partnering closely with Brand Elevation to execute marketing programs. Ensure channel‑right messaging, claims, packaging, and content reflect brand positioning and resonate with target consumers and customers.
  • Innovation & Renovation: Champion innovation and margin optimization by identifying whitespace opportunities, guiding cross‑functional teams through concepting, development, packaging, and commercialization, and ensuring successful launch execution.
  • Teaming & Leadership: Inspire and influence a broad cross‑functional team to deliver high‑impact projects that drive growth across key channels