Responsibilities

• Lead integrated campaign planning for product launches, seasonal promotions, LTOs, and brand moments from brief through post-mortem.
• Partner with Marketing and Operations teams to bring campaigns to life across social, email, web, in-store, and the drive-thru experience
• Develop clear, insight-driven creative briefs
• Ensure campaigns are executed on time, on brand, and on budget
• Own and manage the brand content calendar, aligning across all channels and internal stakeholders
• Oversee day-to-day social media post planning, copy direction, and scheduling while maintaining a consistent brand voice.
• Manage email campaign sends end-to-end, including briefing, review, scheduling, and performance tracking
• Coordinate with internal teams and external partners to keep content flowing
• Serve as the primary marketing point of contact for photo and video shoots, from pre-production planning and shot list development to on-set direction and asset delivery
• Partner with Creative to ensure all visual content meets brand standards and campaign objectives

Requirements

• 3-5 years of experience in brand management, consumer marketing, QSR/retail marketing, or CPG brand roles
• Proven experience supporting or leading brand strategy, campaign development, content programming, or product marketing
• Hands-on experience managing social media content calendars, email campaigns, and content production workflows
• Strong understanding of integrated marketing: digital, social, in-store, influencer, and brand activation
• Experience managing cross-functional projects and external agency relationships in fast-paced, high-growth environment
• Experience in QSR, beverage, retail, hospitality, or consumer lifestyle brands strongly preferred
• Familiarity with social media scheduling tools, SMS and email platforms
• Experience with influencer platforms or agency-managed influencer programs a plus
• Must be in-office in North Aurora, Illinois

Preferred

• Experience with influencer platforms or agency-managed influencer programs a plus