Brand Manager at NetCost Market | New York City, NY | $70K/yr – $75K/yr

Brand Manager

New York City, NY (On-site)

$70K/yr – $75K/yrMid Level2+ years expFull time

Posted 2 months ago

Own end-to-end private brand development and market expansion with cross-functional ownership of product, marketing, and launch strategy.

Private brand development: ideation, packaging, branding, positioning, and launch readiness.
Cross-functional alignment: pricing, sourcing, supplier alignment, and GTM plans with merchandising, operations, and procurement.
Performance-driven growth: marketing campaigns, data analysis, and ROI optimization across retail and e-commerce.

Lead the end-to-end development of private brand products and projects, including product ideation, packaging, branding, and positioning.
Conduct market research, competitive analysis, and consumer insights to identify opportunities for differentiation and growth.
Collaborate with suppliers, merchandizing, operation and procurement teams to ensure quality, pricing, and sourcing strategies align with company goals.
Develop and execute marketing and promotional strategies to drive awareness and sales of private brand products.
Monitor and analyze product performance metrics, making data-driven recommendations for optimization.
Identify and lead strategic corporate initiatives aimed at expanding GMI Corp.’s market presence and business growth.
Work cross-functionally with operations, finance, procurement, and marketing teams to implement new business strategies.
Oversee the launch and execution of new business opportunities, ensuring alignment with corporate objectives.
Develop and manage budgets, timelines, and performance KPIs for corporate projects.
Stay ahead of industry trends and emerging opportunities to drive long-term innovation.

Bachelors degree in Marketing, Business, or a related field.
2+ years of experience in brand management, marketing, or business development (experience in retail, CPG, or the food industry preferred).
Strong knowledge of private label branding, product development, and go-to-market strategies.
Expertise in digital marketing, social media.
Excellent project management skills with the ability to handle multiple initiatives simultaneously.
Strategic mindset with a passion for innovation and business growth.
Strong analytical skills, with experience in interpreting market data and financial reports.
Proven leadership in cross-functional team collaboration.