Responsibilities

• Analyze market, consumer, and competitive data to identify trends, risks, and opportunities and translate insights into clear strategic direction
• Develop and lead annual brand plans, including growth strategies, product portfolio architecture, financial targets, pricing, and promotional plans, and continuously refine based on performance and evolving market conditions
• Own day-to-day brand performance and ensure strong execution aligned to strategic priorities
• Manage brand P&L, including forecasting, budget management, pricing strategy, and promotional effectiveness
• Establish and manage marketing budgets and optimize investments to maximize ROI and business impact
• Partner closely with Sales and Sales Strategy & Insights to align on customer strategies, category opportunities, and in-market execution
• Lead cross-functional collaboration with R&D, Packaging, Operations, Finance, and Innovation teams to deliver product development, commercialization, and lifecycle management
• Guide innovation and renovation pipelines in partnership with R&D to bring consumer-relevant products to market
• Ensure alignment with Packaging and Operations to deliver product quality, cost efficiency, and speed to market
• Develop integrated marketing strategies and partner with agencies to execute campaigns across relevant channels

Requirements

• Bachelors degree in Marketing , Business, or related field required ; MBA preferred
• Brand Manager: 5+ years of experience in brand management, marketing, or CPG-related roles
• Proven ability to manage P&L and deliver against revenue and profit targets
• Strong analytical skills with ability to turn data into insights, decisions, and action
• Experience leading cross-functional teams and influencing without direct authority
• Experience partnering with Sales, Insights, R&D, and Operations or Supply Chain
• Experience in innovation, product launches, and commercialization
• Strong communication , storytelling, and presentation skills