Brand Manager

Columbus, OH (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 6 days ago

Job Summary

Own and drive brand strategy and performance across planning, P&L, cross-functional execution, and market-responsive innovation, from insights to launch and optimization.

Lead brand planning, budgeting, and performance management
Coordinate with Sales, R&D, and Ops for launches and lifecycle management

Job Description

Responsibilities

Analyze market, consumer, and competitive data to identify trends, risks, and opportunities and translate insights into clear strategic direction
Develop and lead annual brand plans, including growth strategies, product portfolio architecture, financial targets, pricing, and promotional plans, and continuously refine based on performance and evolving market conditions
Own day-to-day brand performance and ensure strong execution aligned to strategic priorities
Manage brand P&L, including forecasting, budget management, pricing strategy, and promotional effectiveness
Establish and manage marketing budgets and optimize investments to maximize ROI and business impact
Partner closely with Sales and Sales Strategy & Insights to align on customer strategies, category opportunities, and in-market execution
Lead cross-functional collaboration with R&D, Packaging, Operations, Finance, and Innovation teams to deliver product development, commercialization, and lifecycle management
Guide innovation and renovation pipelines in partnership with R&D to bring consumer-relevant products to market
Ensure alignment with Packaging and Operations to deliver product quality, cost efficiency, and speed to market
Develop integrated marketing strategies and partner with agencies to execute campaigns across relevant channels

Requirements

Bachelor’s degree in Marketing , Business, or related field required ; MBA preferred
Brand Manager: 5+ years of experience in brand management, marketing, or CPG-related roles
Proven ability to manage P&L and deliver against revenue and profit targets
Strong analytical skills with ability to turn data into insights, decisions, and action
Experience leading cross-functional teams and influencing without direct authority
Experience partnering with Sales, Insights, R&D, and Operations or Supply Chain
Experience in innovation, product launches, and commercialization
Strong communication , storytelling, and presentation skills
May manage Assistant Brand Managers or interns

The Marzetti Company

The Marzetti Company (Nasdaq: MZTI) manufactures and sells specialty food products. Our retail brands include Marzetti® dressings and dips, New York BakeryTM garlic breads, and Sister Schubert’s® dinner rolls, in addition to exclusive license agreements for Olive Garden® dressings, Chick-fil-A® sauces and dressings, Buffalo Wild Wings® sauces, Arby’s® sauces, Subway® sauces, and Texas Roadhouse® steak sauces and frozen rolls. Our foodservice business supplies sauces, dressings, breads, and pasta to many of the top restaurant chains in the United States. At Marzetti, our mission is to make every meal better through high-quality, flavorful food. Led by our purpose, to nourish growth with all that we do, our team members are dedicated to creating great tasting food and cultivating deep and lasting relationships.

Westerville, Ohio, USA

1.3K employees (76 in marketing)

www.marzetticompany.com