Responsibilities

• Own The Good Crisp Company’s brand strategy across all channels, ensuring consistency and clarity in how the brand shows up across packaging, retail, digital, social, and e-commerce
• Translate brand strategy into impactful campaigns and storytelling
• Develop and execute brand campaigns that drive awareness, trial, and loyalty
• Lead brand management for new product launches and innovation
• Partner cross-functionally to bring new products to market, including positioning, messaging, packaging input, and go-to-market plans
• Own product positioning, messaging, and reasons to believe (RTBs)
• Ensure clear, differentiated, and compelling communication across all SKUs and platforms
• Partner with Design to bring the brand to life visually
• Provide clear briefs and direction to ensure creative aligns with brand strategy and business goals
• Collaborate with Sales and Shopper Marketing to support development of retail programs, merchandising strategies, and customer-specific initiatives that drive conversion

Requirements

• 8+ years of experience in brand management, marketing, or product marketing, ideally within CPG, food & beverage, or consumer goods
• Proven experience developing and executing brand strategies across multiple channels (retail, digital, social, e-commerce)
• Experience leading product launches and innovation from concept to market
• Strong understanding of consumer insights, positioning, and messaging development
• Experience working cross-functionally with Sales, Design, Operations, and E-commerce teams
• Strong analytical skills, with the ability to translate data into actionable insights
• Ability to manage multiple projects in a fast-paced, high-growth environment

Preferred

• Experience managing agencies or external partners is a plus