Responsibilities

• Shape the future growth of Arm & Hammer and TAG brands by identifying and developing category extension opportunities grounded in consumer needs, market trends, and brand right-to-win.
• Lead upstream innovation efforts to define new spaces for brand expansion and translate consumer and market insights into actionable product and platform strategies.
• Partner with R&D, Consumer Insights, Sales, Finance, Supply Chain, and other cross-functional teams to develop product concepts, refine consumer propositions, and build category extension strategies that unlock incremental growth.
• Evaluate consumer needs, market trends, competitive activity, and category dynamics to identify potential innovation and adjacent-category opportunities.
• Develop and assess new product concepts, consumer propositions, product positioning, and launch strategies.
• Build robust business cases to evaluate category extension opportunities, including market potential, strategic fit, financial returns, operational implications, and commercial viability.
• Lead financial analysis, P&L evaluation, forecasting, and scenario planning to support investment recommendations and strategic decision-making.
• Present business cases and strategic recommendations to senior leadership to secure alignment and investment.
• Lead the end-to-end development of selected category extension initiatives from early-stage concept through commercialization.
• Lead concept validation, consumer research, financial analysis, commercialization planning, and Stage Gate activities.

Requirements

• Bachelor’s degree required in Marketing, Business, or a related field.
• 5+ years of progressive experience in Marketing, Global New Product Innovation, brand management, or a related discipline.
• Experience supporting innovation, new product development, and/or the commercialization of consumer products.
• Strong project management skills, with experience leading complex, cross-functional innovation initiatives from concept through commercialization.
• Demonstrated ability to think creatively and strategically while maintaining a strong business and financial mindset.
• Experience developing, evaluating, and advancing new product ideas, consumer propositions, and launch strategies.
• Strong strategic, communication, presentation, and influencing skills.
• Demonstrated ability to work with senior stakeholders, including executive-level leadership.
• Ability to manage ambiguity and advance initiatives within evolving or undefined business environments.
• Strong understanding of common consumer marketing research tools and techniques.

Preferred

• Master of Business Administration.
• Experience within consumer-packaged goods, personal care, household products, or another consumer-focused industry.
• Experience leading category extensions, adjacent-category expansion, or new growth platform development for established consumer brands.
• Experience leading upstream innovation and translating consumer insights, market trends, and unmet needs into actionable product concepts and strategies.
• Experience developing and commercializing consumer products from initial concept through launch.
• Experience leading Stage Gate processes, commercialization planning, and cross-functional project teams.
• Experience building business cases that evaluate market potential, strategic fit, financial returns, operational requirements, and commercial viability.
• Experience conducting financial modeling, forecasting, pricing analysis, and P&L evaluation.
• Experience using consumer research tools and techniques to evaluate concepts, positioning, claims, and purchase intent.
• Experience developing consumer value propositions, product positioning, and go-to-market strategies.

Benefits

• As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave.
• U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date.
• You are also able to participate in our 401k retirement plan with company match and profit sharing and Discounted Employee Stock Purchase Plan.