Brand Manager

Responsibilities

• Build Supplier Partnerships: Serve as the primary point of contact for assigned suppliers, developing strong relationships and maintaining regular communication regarding brand goals, programs, and business opportunities.
• Drive Brand Growth: Develop and execute supplier brand strategies, promotional programs, and go-to-market initiatives that support sales objectives and expand brand awareness.
• Expand Distribution: Partner with sales managers and representatives to identify opportunities, increase product distribution, and strengthen brand presence throughout the Frank Liquor Company territory.
• Lead Sales Initiatives: Collaborate with sales leadership to establish priorities, communicate brand programs, and provide ongoing portfolio training and development to the sales team.
• Manage Pricing & Profitability: Develop promotional pricing strategies, evaluate retail pricing, forecast sales, and monitor profitability to support both company and retail partner objectives.
• Strengthen Retail Relationships: Build relationships with key retailers and internal stakeholders to support brand execution, identify opportunities, and deliver successful programs.
• Oversee Brand Execution: Monitor brand standards, promotional activities, inventory levels, and retail execution to ensure alignment with supplier and company objectives.
• Analyze & Plan: Develop and track supplier and internal sales budgets, evaluate performance trends, and use data to make informed business decisions.
• Bring Brands to Life: Coordinate promotional materials, lead brand presentations, and conduct product trainings and tastings for sales teams and retail partners.
• Stay Ahead of the Portfolio: Maintain expert knowledge of assigned brands, product offerings, upcoming promotions, supplier guidelines, and industry regulations.

Requirements

• Strong relationship-building, communication, and interpersonal skills.
• A proactive, results-driven mindset with the ability to identify opportunities and turn them into action.
• Excellent organizational skills and the ability to manage multiple priorities in a fast-paced environment.
• Strong presentation and negotiation skills, with the ability to communicate effectively with diverse audiences.
• Analytical thinking and the ability to interpret sales trends, evaluate pricing, and make data-informed decisions.
• Ability to collaborate across departments, influence others, and build partnerships at all levels.
• Adaptability, sound judgment, and confidence navigating changing priorities and challenging conversations.
• Strong understanding of sales strategies, promotional execution, and business operations.
• Proficiency with industry-related software and reporting tools; experience with eoStar is preferred.
• Knowledge of the beverage industry, supplier marketing guidelines, and applicable alcohol distribution regulations.

Preferred

• Proficiency with industry-related software and reporting tools; experience with eoStar is preferred.

Benefits

• Great work and social environment
• Paid Time Off
• Health and Dental Insurance
• 401(k) Savings Plan
• Company-Paid Life, Short-Term, and Long-Term Disability Insurance
• Flexible Spending Benefits
• And more!