Brand Manager - CPG

Responsibilities

• Own the Lifeproof P&L — set revenue, margin, and growth targets and deliver against them.
• Define brand strategy, positioning, and messaging for the division, and keep it consistent across every touchpoint.
• Build annual and quarterly plans, budgets, and forecasts; report performance to leadership.
• Shape the product roadmap in partnership with product/R&D — from new SKUs to packaging and improvements.
• Own pricing, promotions, and margin strategy across channels.
• Use market, competitor, and customer insight to guide product and positioning decisions.
• Direct marketing across DTC/e-commerce, retail, social, email, and paid — partnering with the content/marketing team on execution.
• Plan and lead product launches and campaigns that grow awareness, conversion, and repeat purchase.
• Grow and optimize sales channels (e.g., Shopify, Amazon, and retail/distribution partners).
• Track the metrics that matter — sales, CAC, LTV, conversion, retention — and act on them.

Requirements

• 5+ years in brand management, marketing, or product marketing, ideally with consumer products (CPG, home, or DTC/e-commerce).
• P&L experience — you’ve owned or contributed directly to the revenue and profitability of a brand or product line.
• A track record of growing a brand — driving revenue, market share, or customer growth.
• Strong marketing instincts across digital channels (e-commerce, social, email, paid) and the ability to direct execution.
• Analytical and commercially minded — comfortable with data, budgets, forecasts, and margins.
• A strategic thinker who is also hands-on and can move fast in a growing company.
• Excellent communication and cross-functional leadership skills.

Preferred

• Experience in home goods, cleaning/care, coatings, or an adjacent category.
• DTC / e-commerce growth experience (Shopify, Amazon Seller/Vendor Central).
• Experience managing agencies, retail/distribution partners, or a small team.

Benefits

• 401(k)
• 401(k) 2% match
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance