Responsibilities

• Drive the Go-to-Market Plan: Build the brand strategy and campaign calendar for the title, aligned to its KPIs and platform launch windows.
• Lead Social & Meme-Driven Campaigns: Build the social-first content strategy that gets the game shared. Find the moments, characters, and in-game beats with the most meme potential, and brief content that puts them to work across the right platforms and communities.
• Steward Licensed IP & Manage Licensor Relationships: Act as the day-to-day marketing contact for the IP holders and licensors on the project. Keep all creative within brand guidelines and approval requirements, secure sign-offs on time, and handle cultural and brand sensitivities carefully.
• Creative Briefing: Write and refine creative briefs for art, graphic design, and video so every asset reflects both the game's brand identity and the licensed IP's standards.
• Console Platform & Partner Outreach: Secure first-party support (Nintendo, PlayStation, Xbox) and marketing partnerships, with strong fluency in console showcase, storefront, and feature mechanics.
• Developer & Internal Team Alignment: Keep developers and internal stakeholders (e.g., Production) aligned by sharing budgets, plans, and performance updates early, and by facilitating sign-offs.
• Vendor Onboarding & Coordination: Onboard and coordinate vendors across PR, social, influencer, and storefront so they have the assets, brand guidelines, and licensor parameters they need to execute.
• Asset Management: Coordinate high-impact creative assets with external contributors and agencies.
• Go-to-Market Execution: Run the marketing beats, including showcase submissions, first-party opportunities, pre-release hype, announcements, and post-launch community engagement.

Requirements

• Experience: 5+ years in game marketing or publishing, with a track record of leading console launches for cozy, casual, or family-friendly titles.
• Cozy Genre Expertise: A real understanding of the cozy and wholesome audience: what they play, where they spend time, and what kind of content takes off in those communities.
• Social & Meme Fluency: Hands-on experience building social-first campaigns and shareable, meme-driven content that measurably grew an audience.
• Licensed IP Experience: Direct experience marketing licensed IP, including managing licensor relationships, approval workflows, and brand-guideline compliance, plus comfort handling cultural sensitivities tied to an IP.
• Console Platform Knowledge: Strong working knowledge of Nintendo, PlayStation, and Xbox platform programs, storefronts, and showcase processes.
• Briefing Skills: Proven ability to turn strategic goals into clear creative briefs that align internal teams, external partners, and licensors.
• Project Management: Strong organizational skills coordinating cross-functional teams and external vendors.
• Channel Knowledge: Solid grasp of success metrics and audience behaviors across PR, social, influencer, and digital storefront channels.
• Startup Mindset: Able to work both strategically and hands-on in a fast-paced, lean environment.