Responsibilities

• Lead day-to-day planning and execution for ambassadorships, special projects across sports, fashion, music, entertainment, and creator communities.
• Lead day to-day management and internal and external partner communication for marquee brand moments that fall under brand and collaborations umbrella including Fitted Fest, Fanatics Fest collaboration programs, launch events, ambassadorships, seeding initiatives, and other tentpole activations.
• Manage the updating and maintaining of brand and collaboration calendars.
• Manage cross-functional collaboration timelines, deliverables, product needs, marketing assets, event requirements, launch plans, and partner communications.
• Manage regular and campaign driven seeding initiatives for ambassadors, influencers, and brand partners.
• Partner with merchandising and product teams to support collaboration assortment strategy, storytelling, product positioning, and go-to-market readiness.
• Develop influencer, ambassador, and activation plans that translate collaboration concepts into clear consumer-facing narratives across retail, digital, social, PR, and experiential channels.
• Manage the day-to-day communication with external PR agency
• Talent, Ambassadorship, & Influencer Strategy
• Support the strategy, recruitment, onboarding, and management of P1 talent, brand ambassadors, influencers, athletes, creators, and culture drivers.

Requirements

• 4–6 years of experience in brand marketing, events, talent partnerships, influencer marketing, experiential marketing, or related fields.
• Strong understanding of sports culture, headwear, streetwear, fashion, creator communities, and cultural collaboration ecosystems.
• Experience managing influencer campaigns, event activations, and talent/ambassador partnerships.
• Ability to develop creative and visually appealing decks.
• Extremely strong organization and time management skills with the ability to be proactive, productive, and a self-starter without being overly managed.
• Excellent project management skills with the ability to manage multiple timelines, stakeholders, deliverables, and priorities simultaneously.
• Strong written and verbal communication skills, including the ability to develop briefs, recaps, presentations, and partner-facing materials.
• Creative instincts with a practical understanding of how ideas move from concept to execution across retail, digital, social, PR, and live experiences.
• Familiarity with influencer contracting, usage rights, content deliverables, seeding logistics, and campaign reporting.
• Comfortable working in a fast-paced environment with shifting priorities, tight timelines, and high-visibility brand moments.

Preferred

• Existing relationships within sports, fashion, entertainment, creator, athlete, or streetwear communities.
• Experience supporting major fan events, festivals, pop-ups, product drops, or limited-edition collaboration launches.
• Ability to identify emerging talent and cultural opportunities before they become mainstream.
• Strong presentation skills and comfort working with senior leaders, external partners, agencies, and talent representatives.

Benefits

• Comprehensive medical, dental, and vision coverage
• Retirement plan
• 100% employer-paid benefits, including short-term and long-term disability, life and AD&D insurance, and an Employee Assistance Program
• Paid Time Off
• Generous employee discount and exclusive perks
• Ongoing career development, including discounted secondary education courses
• A collaborative, innovative, and team-oriented work environment
• Early Wage Access options
• Bonus eligibility depending on position level