Brand Manager at BIC | Shelton, CT

BIC

Brand Manager

Shelton, CT (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Own and drive the P&L and brand performance across channels, turning consumer insight into measurable growth through integrated marketing, category collaboration, and go-to-market execution.

P&L ownership: Translate shopper insights into integrated brand and marketing plans that hit revenue, profitability, and market-share targets.
Go-to-market and cross-functional execution: Lead channel programs with Sales, Category, and Global Marketing to deliver customer-winning promotions and scalable ROI.
Performance analytics and portfolio shaping: Use syndicated data and internal metrics to spot risks, steer innovations, and optimize the brand portfolio for local U.S. needs.

Job Description

Own and drive the P&L and brand performance across channels, turning consumer insight into measurable growth through integrated marketing, category collaboration, and go-to-market execution.

P&L ownership: Translate shopper insights into integrated brand and marketing plans that hit revenue, profitability, and market-share targets.
Go-to-market and cross-functional execution: Lead channel programs with Sales, Category, and Global Marketing to deliver customer-winning promotions and scalable ROI.
Performance analytics and portfolio shaping: Use syndicated data and internal metrics to spot risks, steer innovations, and optimize the brand portfolio for local U.S. needs.

BIC

A global leader in stationery, lighters, and shavers, BIC brings simplicity and joy to everyday life. For 80 years, BIC’s commitment to delivering high-quality, affordable, and trusted products has established BIC as a symbol of reliability and innovation. With a presence in over 160 countries, and over 14,000 team members worldwide, BIC’s portfolio includes iconic brands and products such as BIC® 4-ColorTM, BodyMark®, Cello®, Cristal®, Inkbox®, BIC Kids®, LuckyTM, Rocketbook®, Tattly®, Tipp-Ex®, Wite-Out®, Djeep®, EZ LoadTM, EZ Reach®, BIC® FlexTM, Soleil®, Tangle Teezer® and more. Listed on Euronext Paris and included in the SBF120 and CAC Mid 60 indexes, BIC is also recognized for its steadfast commitments to sustainability and education.BIC est l’un des leaders mondiaux des articles de papeterie, des briquets et des rasoirs. Sa vision : apporter simplicité et joie au quotidien. Depuis 80 ans, l'engagement de BIC à fournir des produits de haute qualité, abordables et fiables a fait de BIC un symbole de fiabilité et d'innovation. Présent dans plus de 160 pays et comptant plus de 14 000 collaborateurs dans le monde, BIC regroupe des marques et des produits emblématiques tels que BIC® 4-CouleursTM, BodyMark®, Cello®, Cristal®, Inkbox®, BIC Kids®, LuckyTM, Rocketbook®, Tattly®, Tipp-Ex®, Wite-Out®, Djeep®, EZ LoadTM, EZ Reach®, BIC® FlexTM, Soleil®, Tangle Teezer® et bien d'autres. Coté sur Euronext Paris et inclus dans les indices SBF120 et CAC Mid 60, BIC est également reconnu pour son engagements inébranlable en faveur de la durabilité et de l'éducation.It's a colorful world. Make your mark with BIC.

Founded in 1950

Paris-l’Hôpital, Bourgogne-Franche-Comté, FRA

7.7K employees (692 in marketing)

about.bic.com