Brand Manager, Beverages

Plano, TX (Hybrid)

$132K/yr – $140K/yrMid Level6+ years expFull time

Posted 2 days ago

Job Summary

Owns beverage concept-to-market strategy, annual beverage planning, and performance with P&L responsibility, while driving strategic partnerships and commercialization from concept to national launch.

  • Lead CUO concept-to-market and growth initiatives
  • Own P&L, pricing, and calendar-based execution
  • Partner with Culinary, Supply Chain, and Coca-Cola for joint growth

Job Description

Responsibilities

  • CUO Ownership (Concept-to-Market) & Growth Strategy 20%
  • Owns the Beverages CUO concept-to-market; Recommends the annual plan to Retail Marketing
  • Take validated beverage concepts from CI & Menu and own them concept-to-market across tea, CSDs, KWENCH, seasonal, and future innovation.
  • Develop and own the annual beverage plan – strategy, commercialization pipeline, promo calendar, targets, and metrics.
  • Translate trends into commercialization strategies that accelerate category growth.
  • Business Performance & Commercial Impact - 20%
  • Owns beverage P&L, attachment, and performance; Prices within Value & eComm guardrails
  • Drive beverage sales, profitability, attachment, and guest satisfaction against targets.
  • Optimize assortment and promotion, pricing within the guardrails Value & eComm sets.
  • Grow beverage attachment and check across the calendar.

Requirements

  • Undergraduate degree required (Marketing or Business preferred); MBA a plus.
Yum! logo

Yum!

From the centre of the continent to the remote (and not-so-remote) coasts and islands, KFC Pan Europe is the iconic chicken restaurant brand with a unique history of innovation and success. Always original, our passion is high-quality, finger lickin’ good chicken. Yes, we also have a secret recipe. No, we can’t share it. What we can share is our heart-led, welcoming culture, where you can be your best self, make a difference and have fun. We’re part of Yum! Brands, Inc.—collaborating across the world with our sister brands, Taco Bell, Pizza Hut and The Habit Burger Grill. KFC Pan Europe has three business units: Western Europe, Central & Eastern Europe and France. With more than 30 official languages in 150 different franchises, connecting with us is easier than ever. If you really want to do the math, we’ve also got 2,200 restaurants in 40 countries. Either way, we keep it original. For us, the future is all about connecting food traditions and tomorrow’s technology to innovate customer experiences, our global brand and the best fried chicken you’ve ever tasted. We exist to feed people’s potential, valuing personal development and an inclusive culture. This also means having a keen social purpose and investing in mentorship, upskilling and food security. Creating opportunities for the most underserved and vulnerable groups in our communities helps grow new roots and strengthen bonds. We want our people to be their best selves. So, we invest in skills, resources and each other. At our Pan Europe Academy, we develop leadership and train all levels of restaurant and corporate employees. From Employee Resource Groups (ERGs) to Individual Development Plans, we build meaningful careers that have real impact. The bottom line? We bring it. Curious? We hope so. Bring your spark, your spice and your original story. At KFC Pan Europe, we’re grounded in winning, celebrating, recognizing, welcoming and belonging. We've got a big table. You have a seat at it.

Salaries

Posted range

$132K/yr – $140K/yr

Taken straight from the job posting.

See all Yum! salaries

Traffic Signals

Monthly Visitors
65.4M
Monthly Google Ads Budget
$64.4K
Traffic Source Mix
Search
7.5%
Direct
65.5%
Referral
21.9%
Social
3.9%
Paid
1%

Headcount Trend

Current headcount: ~58
Yum! logo

Brand Manager, Beverages

Yum! · Plano, TX · Hybrid