Brand Manager at Avery Dennison | New York, USA | $83K/yr – $100K/yr

Brand Manager

New York, USA (On-site)

$83K/yr – $100K/yrMid Level5+ years expFull time

Posted 5 months ago

Job Summary

Drive new business development and account management for RFID/digital solutions with large importers, coordinating cross-functional teams to accelerate adoption and reduce lead times.

Own end-to-end commercial workflow with importers and partners.
Must-have: 5+ years in Account Management or Commercial Strategy in B2B tech or apparel.
Standout: Experience with RFID/IoT or complex B2B solutions and cross-functional collaboration.

Job Description

Responsibilities

New Business Development: Aggressively identify and secure new business opportunities with large importers and licensees in the US market, focusing on existing and white-space accounts.
Business Recovery: Strategize and execute plans to recover lost volumes and defend current business.
Solution Adoption: Drive the adoption and scale of RFID and Digital Solutions, translating technical usage and commercial trends into long-term partnerships.
Workflow Optimization: Serve as the primary commercial point-of-contact for importers, managing the complexities of the development and approval workflow which often involves the factory, the importer, and the end-client (e.g., Walmart/Sam's Club)
Lead Time Management: Proactively work to streamline the end-to-end sample development and order layout process to mitigate lengthy lead times.
Customer Service & Expediting: Coordinate with the global Customer Service and Operations teams to expedite critical orders and resolve issues promptly for importers
Digital Integration: Champion and support the deployment of digital solutions, such as direct order uploads and data capture, to improve efficiency for importers
Commercial Analytics: Track sales performance, deployment metrics, and opportunity pipeline to proactively identify and mitigate churn risks or stalled deployments.
Cross-Functional Partnering: Partner with Product Development and MDM orgs to align commercial needs with back end roadmaps and resourcing plans.

Requirements

Education: Bachelor’s degree in Business, Commercial, or a related field.
Experience: 5+ years in Account Management or Commercial Strategy, with proven experience in B2B technology or apparel solutions.
Domain Knowledge: Strong working knowledge of the apparel supply chain and the commercial dynamics of working with large importers and licensees.
Technical: Proficiency with CRM systems and an aptitude for data-backed recommendations.

Preferred

Experience in the RFID, IoT, or a similar complex B2B technology-enabled solution space.
Familiarity with retail, logistics, or manufacturing use cases and traceability solutions.

Avery Dennison

3.9 Glassdoor

We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide.We are Making PossibleTM products and solutions that provide branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that carry information that improves the customer experience. We lead in serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive.

Founded in 1935

Mentor, Ohio, USA

22K employees (1,179 in marketing)

averydennison.com

77% recommend to a friend

88% CEO approval