Responsibilities

• Project Management/Cross-Functional Leadership : Leads and manages indirect cross-functional team members to accomplish projects that support brand initiatives and business needs. Supports Innovation projects as needed.
• Sales Support : Assists with customer requests, both internal and external in support of the AOP. Manages Product Information & Digital Assets and new item setup. Supports the execution and communication to sales of product transitions and new item launches. Works with Sales to forecast volume based on projected demand.
• Business planning, P&L management, business initiative execution. Participates in the development and execution of annual operating plan (AOP) financial targets and manages marketing budget. Works with manager to establish business objectives, strategies, and tactics to attain AOP. Achieves volume, net sales, operating profit margin, and brand marketing targets. Strong understanding of financials and driving decisions based on data.
• Brand Equity Management: Assists in managing the brand equity consistent with the brand guidelines and consumer engagement strategies and tactics to achieve consumer and business objectives. Works with agency partners to create creative executions, media, promotion and public relations plans. Assists in managing timelines and work back schedules on various creative projects.