Brand Management Intern

Boston, MA (Unknown)

Salary Not AvailableIntern/New Grad2+ years expFull time

Posted 2 days ago

Job Summary

Own end-to-end brand insights work from research to leadership briefing, driving forecasting, business cases, and cross-functional collaboration on new product innovations.

  • Lead research-to-insight processes across consumer, market, and competitive data.
  • Develop business cases and growth projections for new products and brand opportunities.
  • Collaborate with Marketing, Sales, Finance, and R&D to commercialize innovations.

Job Description

Responsibilities

  • Conduct consumer, market, category, and competitive research to identify trends and growth opportunities.
  • Analyze business, sales, and consumer data across multiple sources such as Circana/IRI and Mintel to uncover actionable insights and strategic recommendations.
  • Support demand forecasting, innovation pipeline assessments, and commercialization planning for upcoming innovation launches.
  • Develop business cases, financial analyses, and growth projections for new products and brand opportunities.
  • Establish an understanding of the core consumer and translate consumer insights into actionable innovation recommendations.
  • Partner cross-functionally with Marketing, Sales, Finance, Consumer Insights, and R&D teams.
  • Present findings and recommendations to senior leadership.

Requirements

  • Currently pursuing an MBA or Master's degree from an accredited institution.
  • Must have successfully completed the first year of the MBA/Master's program prior to the internship start date.
  • This internship is intended for graduate-level students only. Candidates pursuing only a bachelor's degree will not be considered.
  • 2+ years of full-time, post undergraduate professional experience
  • Demonstrated interest in a career in Brand Management, Innovation, Marketing, or Strategy within the CPG industry.
  • Strong analytical and problem-solving skills with experience translating data into business recommendations.
  • Strong communication and presentation skills.
  • Advanced proficiency in Microsoft Excel, PowerPoint, and Word.

Preferred

  • Experience in CPG and its supporting industries (Brand, Agency, Insights, Sales, Finance, etc.)
  • Experience with consumer insights, forecasting, business analytics, financial planning, or P&L management.
  • Confidence in presenting ideas and recommendations in front of Senior Leadership

Marketing Team

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Brand Management Intern

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